Jan 20
Video Publishing Best Practices: Inauguration Day 2017 Guidelines

Video Publishing Best Practices: Inauguration Day 2017 Guidelines

By Mantonie Byrd | Insights | No Comments

Research compiled from IRIS.TV clients data driven from previous debates and events throughout the 2016 Presidential election.

Best Practices for Inauguration 2017 Video Coverage:

Drive more time on O&O site by featuring a video asset on every debate-focused article

  • Assets featuring Donald Trump's presidential candidacy have driven retention rates higher than average
  • Ensure each asset is tagged with an appropriate inauguration category or tag: assets tagged with the event increases retention rates by 15%
  • Metadata Tagging Suggestion: Trump, Inauguration, Inauguration2017
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Jan 17
Jan 15
A Publisher’s Guide to the Best Video Taxonomy

A Publisher’s Guide to the Best Video Taxonomy

By Winston Owens | Insights, Press | No Comments

A well-tailored taxonomy is the foundation of any successful publisher’s video strategy. If metadata is the lifeblood of content discovery, taxonomy is the circulatory system. A taxonomy’s configuration of categories and subcategories provides context for the discovery and recommendation algorithm which interprets a video’s more granular associated metadata (keywords/tags, title, description, etc.) to facilitate video recommendations.

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Dec 12
Press Release: IRIS.TV Names Ashley King and Christian De Gennaro as Vice Presidents of Sales

Press Release: IRIS.TV Names Ashley King and Christian De Gennaro as Vice Presidents of Sales

By Rohan Castelino | Press | No Comments

NEW YORK (December 12, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced it has hired Ashley King and Christian De Gennaro as Vice President of Sales. The newly created positions report to Robert Bardunias, CRO & Co-founder and are based in IRIS.TV's New York office.

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Nov 21
Infographic: Video Metadata 101

Infographic: Video Metadata 101

By Rohan Castelino | Insights, Case Study | No Comments


Download this infographic to learn best practices for video metadata. For more detailed insight on how to structure your taxonomy, read A Publisher’s Guide to the Best Video Taxonomy by Winston Owens, IRIS.TV VP of Content written in TheVideoInk

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Nov 15
Using Personalized Video Programming to Advertise With Tact

Using Personalized Video Programming to Advertise With Tact

By Rohan Castelino | Insights | No Comments

By Mike Edelhart and Rohan Castelino

Traditional advertising — the notion that corporate messages must be delivered broadly in tidy, uniform packets — only came into existence because, in the past, it was impossible to get exactly the right information and experiences to exactly the right people at exactly the right time. Clearly, getting people just what they want/need at exactly the best moment would be both effective and delightful.

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Nov 08
Video: IRIS.TV Machine Learning Yields Personalized Video Streams - Beet.TV

Video: IRIS.TV Machine Learning Yields Personalized Video Streams - Beet.TV

By Rohan Castelino | Video | No Comments

  ON @STEVEELLWANGER

BOSTON – Akin to what Pandora has done with streaming music, IRIS.TV brings adapted machine learning to video viewing preferences. Its white-label solution, licensed to digital publishers, uses artificial intelligence to create a “personalized viewing experience for every viewer,” according to CEO and Co-Founder Field Garthwaite.

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Nov 07
Press Release: IRIS.TV Expands its Advisory Board with the Additions of David Clausen, Andrew Kraft, and Eric Nowlin

Press Release: IRIS.TV Expands its Advisory Board with the Additions of David Clausen, Andrew Kraft, and Eric Nowlin

By Rohan Castelino | Press | No Comments


 

Los Angeles (November 7, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that it has expanded its Advisory Board from 11 to 14 with the additions of three senior executives with diverse experience in data science, online advertising and private equity. The new advisors are:

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Oct 27
Press Release: Zecca Lehn Joins IRIS.TV as Data Scientist

Press Release: Zecca Lehn Joins IRIS.TV as Data Scientist

By Rohan Castelino | Press | No Comments

Los Angeles (October 27, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that Zecca Lehn has joined the company as a Data Scientist. He will help build and maintain the company's proprietary video recommendation engine, scale the data science infrastructure, and build an automated competitive intelligence capability.

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Oct 26
Press Release: IRIS.TV Expands to Asia in Deal with TV TOKYO

Press Release: IRIS.TV Expands to Asia in Deal with TV TOKYO

By Rohan Castelino | Press | No Comments

Real-Time Personalization Infrastructure Scales Globally

Los Angeles (October 26, 2016)  IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that it will license its unique cloud-based personalized video programming system to TV TOKYO, one of the 5 private national TV networks in Japan. This opens the Asian market to IRIS.TV which already operates in North America, Europe, Latin America, the Middle East and Australia.

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