Sep 12
Press Release: IRIS.TV Responds to Rapid Growth with Three New Hires

Press Release: IRIS.TV Responds to Rapid Growth with Three New Hires

By Rohan Castelino | Press | No Comments

 

Los Angeles (September 12, 2016) Sighting exceptional growth in sales and new product development, IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced three new hires, one in engineering and two in account management.

Read More
Aug 29
Press Release: IRIS.TV and Vemba Partner to Provide Publishers With Turnkey A.I. / Machine Learning Personalization and In-Stream Placement of Branded Content

Press Release: IRIS.TV and Vemba Partner to Provide Publishers With Turnkey A.I. / Machine Learning Personalization and In-Stream Placement of Branded Content

By Rohan Castelino | Press | No Comments

Los Angeles (August 29, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced a partnership with Vemba, a premium video distribution and content discovery platform.

The Vemba partnership with IRIS.TV enables publishers to maximize revenue from their video content libraries by providing users with personalized content using both owned and external video content sources. Publishers can control programming by streaming position, frequency, category, and soon by geo-location and by device. The arrangement will also manage multiple branded content campaigns across networks while maintaining brand safety and assuring publishers meet campaign guarantees.

Read More
Aug 16
Case Study: How The Hollywood Reporter and Billboard are Increasing Audience Engagement with Personalized Video Programming

Case Study: How The Hollywood Reporter and Billboard are Increasing Audience Engagement with Personalized Video Programming

By Rohan Castelino | Case Study | No Comments

DOWNLOAD THIS CASE STUDY TO LEARN ABOUT:

  • How The Hollywood Reporter and Billboard are utilizing IRIS.TV’s Video Programming Platform to deliver a more personalized video experience for their audience
  • How enhanced personalization and recommendations have driven an increase in engagement and monetization
  • What role data plays in their programming strategy
Read More
Aug 16
Commentary: Loyal Viewers Vs. The Hordes Of 'Uniques'

Commentary: Loyal Viewers Vs. The Hordes Of 'Uniques'

By Field Garthwaite | Insights, Press | No Comments

IRIS.TV CEO Field Garthwaite writes for MediaPost OnlineVideo Daily

Read More
Aug 10
Press Release: New IRIS.TV and Furious Corp. Partnership Guarantees 10X Advertising Revenue Increase for Digital Video Publishers

Press Release: New IRIS.TV and Furious Corp. Partnership Guarantees 10X Advertising Revenue Increase for Digital Video Publishers

By Rohan Castelino | News, Press | No Comments

Alliance Offers First End-to-End Video Programming and Monetization Solution

NEW YORK (August 10, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, and Furious Corp., the first enterprise-level inventory and revenue optimization platform, have partnered to provide online video publishers with an end-to-end solution to increase their owned and operated online video advertising revenue. For publishers that use the IRIS.TV video programming platform, Furious Corp. is offering a guarantee against its fees, to deliver a 10X advertising revenue ROI in the first year after integration of the combined solution.

Read More
Aug 08
INTERVIEW: Using AI And Machine Learning to Personalize Distribution of Branded Content

INTERVIEW: Using AI And Machine Learning to Personalize Distribution of Branded Content

By Rohan Castelino | News, Press | No Comments

MediaPost Interviews IRIS.TV's Rohan Castelino about how publishers and brands can utilize AI and Machine Learning to engage audiences and maximize revenue.

Read More
Jul 18
Press Release: IRIS.TV Grabs Two Top Engineers from Yahoo!: Ming Fang and Tony Chia

Press Release: IRIS.TV Grabs Two Top Engineers from Yahoo!: Ming Fang and Tony Chia

By Rohan Castelino | Press | No Comments

From Left to Right: Ming Fang and Tony Chia

Los Angeles (July 19, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today added strength to its technology team with the hires of Ming Fang and Tony Chia as DevOps Engineers. Both are newly created positions based in the company's Los Angeles headquarters and will manage the scaling of the company's infrastructure as it rapidly expands its customer base and international footprint. 

Read More
Jul 07
Billboard Music Awards: How to Increase Video Views and Drive Revenue Around Viral Events

Billboard Music Awards: How to Increase Video Views and Drive Revenue Around Viral Events

By Rohan Castelino | Insights, Press | No Comments

IRIS.TV's Rohan Castelino writes for TheVideoInk about how publishers are able to leverage metadata best practices, personalization, and business intelligence to maximize viewer engagement during awards season.

Read More
Jul 06
An Evolution Towards Prescriptive Analytics as a Key Driver in Revenue Acceleration: IRIS.TV Data Science Team Presents at Big Data Day LA

An Evolution Towards Prescriptive Analytics as a Key Driver in Revenue Acceleration: IRIS.TV Data Science Team Presents at Big Data Day LA

By Rohan Castelino | Events | No Comments

On Saturday, July 9, 2016 IRIS.TV's Dr. Thomas Sullivan and Nick Oswald presented at Big Data Day LA at West Los Angeles College. In front of a packed audience, Sullivan and Oswald discussed the practical business applications of artificial intelligence and machine learning in their talk: Shaping the Role of Data Science: An Evolution Towards Prescriptive Analytics as a Key Driver in Revenue Acceleration.

Read More
Jun 14
IRIS.TV CEO to Appear at Select LA Investment Summit

IRIS.TV CEO to Appear at Select LA Investment Summit

By Rohan Castelino | Events, News | No Comments

IRIS.TV CEO Field Garthwaite will be appearing at Select LA Investment Summit on Friday, June 17 for the panel "New Forms Of Media Entertainment: How the Global Audience will Consume Entertainment Content in the Future. 

The 2016 SELECT LA Investment Summit is Southern California’s premier international trade event that brings together hundreds of global investors with business and governmental leaders from Southern California to facilitate and secure foreign direct investment (FDI), and provide exclusive insights on market trends and opportunities in the Los Angeles region. This summit provides key components of what every foreign investment requires: detailed research and opportunities. 

The panel is moderated by Mitch Berman, Managing Partner of Berman Strategic Advisors. In addition to Garthwaite, panelists include:

Dan Goman, Founder & CEO of Ownzone Media Network

Andrew Jameson, Managing Partner, Forward Entertainment Group

Nick Crooks, Director, Business Operations, Fullscreen

 

RSVP

Read More