Research compiled from IRIS.TV clients data driven from previous debates and events throughout the 2016 Presidential election.
Best Practices for Inauguration 2017 Video Coverage:
Drive more time on O&O site by featuring a video asset on every debate-focused article
- Assets featuring Donald Trump's presidential candidacy have driven retention rates higher than average
- Ensure each asset is tagged with an appropriate inauguration category or tag: assets tagged with the event increases retention rates by 15%
- Metadata Tagging Suggestion: Trump, Inauguration, Inauguration2017