Nov 21
Infographic: Video Metadata 101

Infographic: Video Metadata 101

By Rohan Castelino | Insights, Case Study | No Comments


Download this infographic to learn best practices for video metadata. For more detailed insight on how to structure your taxonomy, read A Publisher’s Guide to the Best Video Taxonomy by Winston Owens, IRIS.TV VP of Content written in TheVideoInk

Read More
Nov 15
Using Personalized Video Programming to Advertise With Tact

Using Personalized Video Programming to Advertise With Tact

By Rohan Castelino | Insights | No Comments

By Mike Edelhart and Rohan Castelino

Traditional advertising — the notion that corporate messages must be delivered broadly in tidy, uniform packets — only came into existence because, in the past, it was impossible to get exactly the right information and experiences to exactly the right people at exactly the right time. Clearly, getting people just what they want/need at exactly the best moment would be both effective and delightful.

Read More
Nov 08
Video: IRIS.TV Machine Learning Yields Personalized Video Streams - Beet.TV

Video: IRIS.TV Machine Learning Yields Personalized Video Streams - Beet.TV

By Rohan Castelino | Video | No Comments

  ON @STEVEELLWANGER

BOSTON – Akin to what Pandora has done with streaming music, IRIS.TV brings adapted machine learning to video viewing preferences. Its white-label solution, licensed to digital publishers, uses artificial intelligence to create a “personalized viewing experience for every viewer,” according to CEO and Co-Founder Field Garthwaite.

Read More
Nov 07
Press Release: IRIS.TV Expands its Advisory Board with the Additions of David Clausen, Andrew Kraft, and Eric Nowlin

Press Release: IRIS.TV Expands its Advisory Board with the Additions of David Clausen, Andrew Kraft, and Eric Nowlin

By Rohan Castelino | Press | No Comments


 

Los Angeles (November 7, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that it has expanded its Advisory Board from 11 to 14 with the additions of three senior executives with diverse experience in data science, online advertising and private equity. The new advisors are:

Read More
Oct 27
Press Release: Zecca Lehn Joins IRIS.TV as Data Scientist

Press Release: Zecca Lehn Joins IRIS.TV as Data Scientist

By Rohan Castelino | Press | No Comments

Los Angeles (October 27, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that Zecca Lehn has joined the company as a Data Scientist. He will help build and maintain the company's proprietary video recommendation engine, scale the data science infrastructure, and build an automated competitive intelligence capability.

Read More
Oct 26
Press Release: IRIS.TV Expands to Asia in Deal with TV TOKYO

Press Release: IRIS.TV Expands to Asia in Deal with TV TOKYO

By Rohan Castelino | Press | No Comments

Real-Time Personalization Infrastructure Scales Globally

Los Angeles (October 26, 2016)  IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that it will license its unique cloud-based personalized video programming system to TV TOKYO, one of the 5 private national TV networks in Japan. This opens the Asian market to IRIS.TV which already operates in North America, Europe, Latin America, the Middle East and Australia.

Read More
Oct 19
B&C: The Science of Presidential Debate Video Views

B&C: The Science of Presidential Debate Video Views

By Rohan Castelino | Insights, Press | No Comments

A look at the types of video that are most successful at grabbing user attention and generating initial engagement

Below is an excerpt of the piece written by IRIS.TV's Rohan Castelino and Katherine Miller for Broadcasting & Cable. The article covers:

  • Debate video has 12% higher user retention* than websites that had other video coverage, so add more debate video to your web pages.
  • Tag each asset with metadata from a debate category such as: Presidential Debates, Debates, Politics, Election 2016, and Vice Presidential Debates, Trump, Hillary, etc.
Read More
Oct 17
Press Release: IRIS.TV Names William Bundy Chief Financial Officer

Press Release: IRIS.TV Names William Bundy Chief Financial Officer

By Rohan Castelino | Press | No Comments

Los Angeles (October 18, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that William “Bill” Bundy has joined the company in the newly created position of Chief Financial Officer. Mr. Bundy brings to IRIS.TV more than 20 years of experience as a strategic and financial advisor to industry leaders in media and communications.

"Bill has substantial experience in every aspect of finance that has become important to IRIS.TV," says Field Garthwaite, CEO of IRIS.TV, to whom Mr. Bundy will report. "We need someone of his vision to fulfill ours of becoming the most efficient and effective way every media platform monetizes their video assets."

Read More
Oct 06
IRIS Insights: Most Video Views of Presidential Debates Are Result of Short Form That Drives Traffic Across All Platforms

IRIS Insights: Most Video Views of Presidential Debates Are Result of Short Form That Drives Traffic Across All Platforms

By Rohan Castelino | Insights, Press | No Comments

Websites that offer video from the Presidential Debates get more views and less bounces if they conform to certain rules that IRIS.TV, a personalized video programming system, observed from videos posted from the first debate. Among them:

Read More
Oct 05
Why “in-stream” placement of branded video is a Win, Win, Win

Why “in-stream” placement of branded video is a Win, Win, Win

By Rohan Castelino | Insights | No Comments

Branded video campaigns provide publishers with an opportunity for significantly higher revenue as brands pay a premium to access the targeted audience of a publisher. According to recent studies, quality branded content has proven to outperform pre-roll advertising. Like all forms of inventory, the challenge is achieving reach and engagement.

The most common end-points publishers have for fulfilling branded video campaigns have been dedicated landing pages on their owned & operated properties and social media. Landing pages are not ideal placements for publisher, brand, or user. Why? Because they are neither organic nor native to the user experience.

Read More