Download this infographic to learn best practices for video metadata. For more detailed insight on how to structure your taxonomy, read A Publisher’s Guide to the Best Video Taxonomy
by Winston Owens
, IRIS.TV VP of Content written in TheVideoInk read more
is one of the top digital destinations for people who love the Southern lifestyle. Created by a team of experts on Southern food, gardens, home design, travel, and healthy living, SouthernLiving.com offers actionable tips and ideas, plus videos, virtual tours, and other interactive content.
Southern Living Magazine was created in 1966 to highlight the beauty and culture of the growing South. In the decades since its inception, Southern Living, published monthly, has become one of the largest lifestyle magazines in the country.
As part of its 50th
anniversary celebration, SouthernLiving.com presented its fans with a revamped digital experience with an emphasis on video. The results have been remarkable as video views and user engagement on the site have more than doubled. read more
In an era where video is consumed across multiple devices, engaging viewers is a challenge for even the most robust video libraries. Viewers have a wide variety of individual interests that need to be catered to, in order to keep them on your web page. How can you be effective with this at scale?
In addition to programming personalized videos for the viewer, IRIS.TV increases the stickiness of your site. More engaged users means a growing pool of advertising inventory. read more
Read about how IRIS.TV helped The Hollywood Reporter increase consumption, retention, and engagement through personalized video programming. read more
One month after IRIS.TV integration, OVGuide saw a 72% increase in video views on its mobile app and a 45% increase in views on its website.
To learn more, download the IRIS.TV OVGuide Web and Mobile Case Study read more
wanted to expand the reach and functionality of their iOS app, helping jump start users into an engaging short form video experience leveraging their variety of clips and trailers. IRIS.TV worked with them to accomplish that goal.
Immediately after integration, OVGuide saw an impressive 44% lift in total monthly video views.
Download OVGuide Case Study read more