Webinar: SpotXchange & IRIS.TV present Strategies to Drive Video Consumption and Monetization

In an era where video is consumed across multiple devices, engaging viewers is a challenge for even the most robust video libraries. Viewers have a wide variety of individual interests that need to be catered to, in order to keep them on your web page. How can you be effective with this at scale? In addition to programming personalized videos for the viewer, IRIS.TV increases the stickiness of your site. More engaged users means a growing pool of advertising inventory. read more

IRIS.TV Launch Party In Downtown LA

Following its Series A funding announcement, IRIS.TV held its launch party on June 27, 2015, on the rooftop of the Los Angeles Athletic Club in Downtown Los Angeles. All staff from the New York and Los Angeles offices were on hand for the festivities, as were investors, clients, and other friends of the company. The event also doubled as the kick-off of the LAAC's summer film series. Two films of former club member Charlie Chaplin were screened: 1931's City Lights and 1936's Modern Times. read more

VIDEO: IRIS.TV featured in Brightcove PLAY 2015 Conference Keynote

IRIS.TV was featured prominently at the Brightcove PLAY 2015 conference in Boston this month. During the conference's opening keynote speech, Brightcove's SVP & General Manager of Media Anil Jain talked about IRIS.TV's role in the media landscape and demonstrated how the company can help publishers and brands enhance their user experience and engagement. read more

IRIS.TV’s CEO talks Online Video Consumption at Digital Hollywood

IRIS.TV CEO and Co-Founder Field Garthwaite spoke at Digital Hollywood on Thursday, April 30, participating in the panel Video Innovation! Social Video, Personalized Video, Real-Time Video - Communication and Commerce. The conference, held at the Ritz Carlton Hotel in Marina del Ray, California, covered a variety of topics in the realm of the social online video. One particular portion of the discussion focused on how newly available metadata is changing the way publishers utilize online assets. Said Field, "We are in a new era where there's a lot more information available and where you can actually use that data. A lot of what IRIS.TV does is use that data in realtime to personalize streams for viewers. It's always mind boggling how much information is present but is not being used." read more

Video – IRIS.TV CRO talks International Syndication and Monetization at Streaming Media West

According to Adobe’s Digital Benchmark Report, in Q2 2014, US viewers watched 38.2 billion videos, a 43% increase year-on-year. Online TV viewing has increase 388% and monthly unique views for online TV are up by 146% in 2014. With such an endless supply of content to choose from, it begs the question of how media companies, content owners, video producers can properly and efficiently distribute and monetize their video. It also makes you wonder how they can they target the right consumers, and how publishers can successfully sell advertising for high CPMs? These questions and more where explored and answered during the November 18th Monetizing Snackable Content panel at the Streaming Media West Conference. read more

IRIS.TV’s CEO talks Personalization and Programmatic TV at Digital Hollywood

On Thursday, October 23rd, IRIS.TV CEO Field Garthwaite appeared at the Digital Hollywood Summit in Marina del Rey, California. Speaking on a panel with fellow high-level executives, Field opined on some of hottest topics facing the entertainment industry. Each speaker brought their own unique perspective to the panel: Video Innovation! Social Video, Personalized Video, Real-Time Video—Communication and Commerce. read more