Read the full interview with Brightcove and IRIS.TV Director of Business Development Rohan Castelino
originally published on January 13, 2016
Video: IRIS.TV CRO Robert Bardunias talks about video personalization solutions with Brightcove at NABShow 2016 read more
In an era where video is consumed across multiple devices, engaging viewers is a challenge for even the most robust video libraries. Viewers have a wide variety of individual interests that need to be catered to, in order to keep them on your web page. How can you be effective with this at scale?
In addition to programming personalized videos for the viewer, IRIS.TV increases the stickiness of your site. More engaged users means a growing pool of advertising inventory. read more
Peter Csathy, CEO of business accelerator and development firm Manatt Digital Media, contribute his insight on the Bertelsmann Media Summit in New York last week for VideoInk.
In addition to IRIS.TV, companies presenting at the conference are listed in this post. read more
IRIS.TV CEO Field Garthwaite
hosted the NAB Show panel: Cracking the Mobile Video Equation in the Era of Pocket-Sized TV. read more
Following its Series A funding announcement
, IRIS.TV held its launch party on June 27, 2015, on the rooftop of the Los Angeles Athletic Club in Downtown Los Angeles. All staff from the New York and Los Angeles offices were on hand for the festivities, as were investors, clients, and other friends of the company.
The event also doubled as the kick-off of the LAAC's summer film series. Two films of former club member Charlie Chaplin were screened: 1931's City Lights
and 1936's Modern Times. read more
IRIS.TV was featured prominently at the Brightcove PLAY 2015
conference in Boston this month. During the conference's opening keynote speech, Brightcove's SVP & General Manager of Media Anil Jain
talked about IRIS.TV's role in the media landscape and demonstrated how the company can help publishers and brands enhance their user experience and engagement. read more
IRIS.TV CEO and Co-Founder Field Garthwaite
spoke at Digital Hollywood on Thursday, April 30, participating in the panel Video Innovation! Social Video, Personalized Video, Real-Time Video - Communication and Commerce.
The conference, held at the Ritz Carlton Hotel in Marina del Ray, California, covered a variety of topics in the realm of the social online video.
One particular portion of the discussion focused on how newly available metadata is changing the way publishers utilize online assets. Said Field, "We are in a new era where there's a lot more information available and where you can actually use that data. A lot of what IRIS.TV does is use that data in realtime to personalize streams for viewers. It's always mind boggling how much information is present but is not being used." read more
of IRIS.TV CRO Robert Bardunias discuss how IRIS.TV personalizes video programming with Brightcove
at NAB Show 2015. read more
According to Adobe’s Digital Benchmark Report
, in Q2 2014, US viewers watched 38.2 billion videos, a 43% increase year-on-year. Online TV viewing has increase 388% and monthly unique views for online TV are up by 146% in 2014.
With such an endless supply of content to choose from, it begs the question of how media companies, content owners, video producers can properly and efficiently distribute and monetize their video. It also makes you wonder how they can they target the right consumers, and how publishers can successfully sell advertising for high CPMs? These questions and more where explored and answered during the November 18th Monetizing Snackable Content
panel at the Streaming Media West Conference
. read more
On Thursday, October 23rd
, IRIS.TV CEO Field Garthwaite
appeared at the Digital Hollywood Summit
in Marina del Rey, California. Speaking on a panel with fellow high-level executives, Field opined on some of hottest topics facing the entertainment industry.
Each speaker brought their own unique perspective to the panel: Video Innovation! Social Video, Personalized Video, Real-Time Video—Communication and Commerce. read more