IRIS.TV Insights: Four Strategies to Survive and Thrive Google Chrome Browser Video Autoplay Updates

IRIS.TV Insights: Four Strategies to Survive and Thrive Google Chrome Browser Video Autoplay Updates

On February 22, 2018 IRIS.TV CEO and Co-Founder Field Garthwaite authored Google’s Browser Changes Highlight The Need For Better Video Strategies for AdExchanger. In the piece, he outlined a set of strategies that publishers can follow to achieve success in the face of these changes. The following outlines some specific actions you can take using IRIS Vision™ our business intelligence and programming management dashboard. read more
The Revolution Will Be Live and Personalized

The Revolution Will Be Live and Personalized

What I learned most could be summarized on a sticker from a student’s laptop, which he bought from an online sticker store: “THE REVOLUTION WILL NOT BE SUPERVISED (X, Y)” – capturing the essence of this new field of Data Science – a community of hackers and highly qualified math minded people. read more
IRIS.TV on the Economics of Machine-Drive Media

IRIS.TV on the Economics of Machine-Drive Media

Last week, I spoke on NYC Media Lab’s “The Economics of Machine-Driven Media” panel. Along with Shutterstock’s Ben Pfeifer and the Weather Company’s Margaret Chung, we talked about how data is changing the way media is produced, distributed and consumed and how technology is enabling better viewability and experiences. read more
Video Publishing Best Practices: Inauguration Day 2017 Guidelines

Video Publishing Best Practices: Inauguration Day 2017 Guidelines

Research compiled from IRIS.TV clients data driven from previous debates and events throughout the 2016 Presidential election.

Best Practices for Inauguration 2017 Video Coverage:

Drive more time on your owned & operated site by featuring a video asset on every inauguration-focused article

  • Assets featuring Donald Trump’s presidential candidacy have driven retention rates higher than average
  • Ensure each asset is tagged with an appropriate inauguration category or tag: assets tagged with the event increases retention rates by 15%
  • Metadata Tagging Suggestion: Trump, Inauguration, Inauguration2017
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