Christian O’Toole, Director of Custom Content for Rodale sat down with IRIS.TV to discuss how Men's Health, Women's Health, and other iconic lifestyle brands doubled video views with A.I., machine learning, and data-driven decision making. read more
There are 12 Days of Christmas, but here are 5 things to optimize your video content right now. We’ve put together our best practices for high-volume user consumption, engagement, and retention. read more
The future of media consumption will belong to the creators that are able to put a large collection of content in front of their viewers, provide them the tools to find what’s most relevant to their interests, and then walk away. read more
What I learned most could be summarized on a sticker from a student’s laptop, which he bought from an online sticker store: “THE REVOLUTION WILL NOT BE SUPERVISED (X, Y)” – capturing the essence of this new field of Data Science – a community of hackers and highly qualified math minded people. read more
Last week, I spoke on NYC Media Lab’s “The Economics of Machine-Driven Media” panel. Along with Shutterstock’s Ben Pfeifer and the Weather Company’s Margaret Chung, we talked about how data is changing the way media is produced, distributed and consumed and how technology is enabling better viewability and experiences. read more
Research compiled from IRIS.TV clients data driven from previous debates and events throughout the 2016 Presidential election.
Best Practices for Inauguration 2017 Video Coverage:
Drive more time on your owned & operated site by featuring a video asset on every inauguration-focused article
- Assets featuring Donald Trump’s presidential candidacy have driven retention rates higher than average
- Ensure each asset is tagged with an appropriate inauguration category or tag: assets tagged with the event increases retention rates by 15%
- Metadata Tagging Suggestion: Trump, Inauguration, Inauguration2017
A well-tailored taxonomy is the foundation of any successful publisher’s video strategy. If metadata is the lifeblood of content discovery, taxonomy is the circulatory system. A taxonomy’s configuration of categories and subcategories provides context for the discovery and recommendation algorithm which interprets a video’s more granular associated metadata (keywords/tags, title, description, etc.) to facilitate video recommendations.
Download this infographic to learn best practices for video metadata. For more detailed insight on how to structure your taxonomy, read A Publisher’s Guide to the Best Video Taxonomy
by Winston Owens
, IRIS.TV VP of Content written in TheVideoInk read more