The Revolution Will Be Live and Personalized

The Revolution Will Be Live and Personalized

What I learned most could be summarized on a sticker from a student’s laptop, which he bought from an online sticker store: “THE REVOLUTION WILL NOT BE SUPERVISED (X, Y)” – capturing the essence of this new field of Data Science – a community of hackers and highly qualified math minded people. read more
IRIS.TV on the Economics of Machine-Drive Media

IRIS.TV on the Economics of Machine-Drive Media

Last week, I spoke on NYC Media Lab’s “The Economics of Machine-Driven Media” panel. Along with Shutterstock’s Ben Pfeifer and the Weather Company’s Margaret Chung, we talked about how data is changing the way media is produced, distributed and consumed and how technology is enabling better viewability and experiences. read more
Video Publishing Best Practices: Inauguration Day 2017 Guidelines

Video Publishing Best Practices: Inauguration Day 2017 Guidelines

Research compiled from IRIS.TV clients data driven from previous debates and events throughout the 2016 Presidential election.

Best Practices for Inauguration 2017 Video Coverage:

Drive more time on your owned & operated site by featuring a video asset on every inauguration-focused article

  • Assets featuring Donald Trump’s presidential candidacy have driven retention rates higher than average
  • Ensure each asset is tagged with an appropriate inauguration category or tag: assets tagged with the event increases retention rates by 15%
  • Metadata Tagging Suggestion: Trump, Inauguration, Inauguration2017
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A Publisher’s Guide to the Best Video Taxonomy

A Publisher’s Guide to the Best Video Taxonomy

A well-tailored taxonomy is the foundation of any successful publisher’s video strategy. If metadata is the lifeblood of content discovery, taxonomy is the circulatory system. A taxonomy’s configuration of categories and subcategories provides context for the discovery and recommendation algorithm which interprets a video’s more granular associated metadata (keywords/tags, title, description, etc.) to facilitate video recommendations.

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Using Personalized Video Programming to Advertise With Tact

Using Personalized Video Programming to Advertise With Tact

By Mike Edelhart and Rohan Castelino Traditional advertising — the notion that corporate messages must be delivered broadly in tidy, uniform packets — only came into existence because, in the past, it was impossible to get exactly the right information and experiences to exactly the right people at exactly the right time. Clearly, getting people just what they want/need at exactly the best moment would be both effective and delightful. read more