IRIS.TV CEO Field Garthwaite writes for MediaPost OnlineVideo Daily
"Publishers run more banner ads, text and click through display ads but none of these non-video ads help build audience and keep people engaged with your brand. In fact, they can drive users off the publisher's Web page without a promise that more will click back in. read more
IRIS.TV's Rohan Castelino
writes for TheVideoInk
about how publishers are able to leverage metadata best practices, personalization, and business intelligence to maximize viewer engagement during awards season.
Below is an excerpt from Rohan Castelino's original piece, published on May 27, 2016 in TheVideoInk. read more
Excerpt from ReThink Research Faultline
Verizon has been fined $1.35 million by the FCC this week for violating privacy laws. While this penalty is barely a drop in the ocean for the US operator, this is part of a wider problem facing not just operators, publishers, and content providers, but also the technology vendors that work with them.
The FCC deemed that Verizon’s ad targeting technology, or “supercookies”, had infringed its Open Internet Transparency Rule, as Verizon had been collecting customers’ data and sharing this with third parties without the consent of users, and with no option to opt out. Following the small fine, Verizon has now agreed to a three year FCC plan in which it is required to notify its customers about ad programs, and gain full consent before sharing this data with outside companies.
Originally published on the StreamingMedia blog
Data from Adobe has shown that tablet and smartphone viewing accounted for nearly 40 minutes of daily viewing in 2015. This growth has not come at the expense of desktop or connected devices as mobile will continue to be a major story in 2016 as it drives overall growth in video consumption. While this is good news overall, it does present a number of new challenges that will face publishers in 2016.
Adding skip forward and back buttons to your video player may dramatically increase video views.
In 2016, IRIS.TV clients that have the skip forward and back buttons, on average experienced 300% increases in Video Lift™, 50% increase in views per click and a 20% decrease in bounce rate. read more
IRIS.TV enabled publishers that adopted these best practices saw their video ad revenue double
during awards season.
When it comes to video virality, as a publisher, there is much that is out of your control. Timing and Context can be everything. But there are certain events that you know are breeding grounds for that viral moment. While there will always be an element of luck, there are best practices that can be employed to ensure that video publishers are always prepared to maximize the value of high traffic, viral events.
Awards shows are great examples of a known viral events. With the Grammys and Oscars approaching, publishers will be streaming their own coverage or syndicating video. From Patricia Arquette's Oscar's acceptance speech to Common and John Legend performing ‘Glory,’ digital video has the ability to extend the life of these special moments. read more
According to data reported from IRIS.TV Adaptive Stream™, video players utilizing dynamically updating UpNext preview screens and playlists have observed an additional 15% increase in video views per viewing session. Publishers that have integrated Adaptive Stream™ already observe an average lift of 54% in monthly video views.
Many publishers insert a pre-roll ad before each video in the stream and manually curate playlists. According to this new data, the significant increase in performance is a direct result of dynamically updating these playlists to the tastes, preferences, and behavior of the individual viewer, in real-time. This is further evidence that one-to-one curation via machine learning not only outperforms manual play listing in scale but also in real monetary value. To the engaged viewer, pre-rolls ads become the much more acceptable mid-rolls.
The media industry is facing its largest sea change since the advent of television. New players have entered the content market, cable is unbundling, advertisers are flocking to digital buys and everyone is scrambling to attract online viewers and keep them engaged. It’s a new, still evolving ecosystem, and if marketers and publishers want to succeed, they need to be ahead of the curve on how they think about, develop and improve their online video offerings.