IRIS.TV CEO to Appear at Select LA Investment Summit

IRIS.TV CEO Field Garthwaite will be appearing at Select LA Investment Summit on Friday, June 17 for the panel "New Forms Of Media Entertainment: How the Global Audience will Consume Entertainment Content in the Future.  The 2016 SELECT LA Investment Summit is Southern California’s premier international trade event that brings together hundreds of global investors with business and governmental leaders from Southern California to facilitate and secure foreign direct investment (FDI), and provide exclusive insights on market trends and opportunities in the Los Angeles region. This summit provides key components of what every foreign investment requires: detailed research and opportunities. read more
Brightcove to Offer Customers Video Personalization from IRIS.TV

Brightcove to Offer Customers Video Personalization from IRIS.TV

Excerpt from Brightcove's Announcement  by Mike Green Fully realizing the potential value of online video is challenging, especially for ad supported businesses. The quality of the experience, the duration of the viewing sessions, the number of videos viewed, etc. -- they all must be monitored and measured. Any improvements in these areas can translate directly to ad inventory and revenue. At Brightcove we’re always looking to give our customers an edge in delivering a great user experience and in driving consumption of more of the video library they’ve invested in creating or licensing. It’s how they earn viewer loyalty and generate ad inventory. read more
IRIS.TV Visits UCLA DataFest2016

IRIS.TV Visits UCLA DataFest2016

IRISTV_Datafest.png Last weekend I volunteered at the American Statistical Association’s Data Fest which is held annually on UCLA’s campus. Robert Gould, Vice Chair of Undergraduate Studies at UCLA and Director for the “Center of Teaching Statistics”, organized the event this year in an effort to give LA area students hands-on experience working with datasets in a competitive yet collaborative environment. Data Fest includes many of the usual trappings of a hackathon - boxes and boxes of pizza, late nights, and long days crunching numbers trying to meet the Sunday deadline. Over 250 undergraduates attended, which was a huge increase from last year’s 100 participants. read more

VideoInk: IRIS.TV’s Video-In-Video Tech Elevates Revenues for Publishers & Their Advertisers

Brands and video publishers including CBS, The Hollywood Reporter, Time Inc., Hearst and Playboy, have been using IRIS.TV, an LA-based video software company, to ensure eyeballs and engagement on video. According to IRIS.TV, clients like these have seen over 50% increase in videos views and over 60% increase in engagement once they’ve plugged into IRIS.TV. And today, IRIS.TV has announced a new platform that will enable video publishers to better distribute and monetize video products, especially branded videos. read more

IRIS.TV Customer Success Story: Southern Living

SouthernLiving.com is one of the top digital destinations for people who love the Southern lifestyle. Created by a team of experts on Southern food, gardens, home design, travel, and healthy living, SouthernLiving.com offers actionable tips and ideas, plus videos, virtual tours, and other interactive content. Southern Living Magazine was created in 1966 to highlight the beauty and culture of the growing South. In the decades since its inception, Southern Living, published monthly, has become one of the largest lifestyle magazines in the country. As part of its 50th anniversary celebration, SouthernLiving.com presented its fans with a revamped digital experience with an emphasis on video. The results have been remarkable as video views and user engagement on the site have more than doubled. read more

IRIS.TV Named Top 50 Startup to Watch in 2016

Last year, Los Angeles saw many rising trends. The advancements in virtual reality technology created a mad scramble as companies fought for position in the potentially game-changing industry. LA tech also turned its attention toward real estate tech, utilizing the power of crowdsourcing to revolutionize property investments. But what does 2016 have in store? We have carefully selected 50 young companies (all less than five years old) that we believe will make a big splash in the next 12 months: Click to see the full list. read more