IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced three top management promotions: Christian De Gennaro from Vice President of Sales to Executive Vice President; Rohan Castelino from Director of Business Development & Marketing to Vice President, Marketing and Ryan Pershad from Sales Director to Director of Sales & Business Development read more
IRIS.TV's ten largest customers averaged a 400% increase in video views over the year validating the premise that if you serve personalized videos of proven interest, audiences will watch more and for longer, helping publishers better monetize their video ad revenue potential. read more
NEW YORK (August 10, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, and Furious Corp., the first enterprise-level inventory and revenue optimization platform, have partnered to provide online video publishers with an end-to-end solution to increase their owned and operated online video advertising revenue. For publishers that use the IRIS.TV video programming platform, Furious Corp. is offering a guarantee against its fees, to deliver a 10X advertising revenue ROI in the first year after integration of the combined solution.
IRIS.TV CEO Field Garthwaite
will be appearing at Select LA Investment Summit
on Friday, June 17 for the panel "New Forms Of Media Entertainment: How the Global Audience will Consume Entertainment Content in the Future.
The 2016 SELECT LA Investment Summit is Southern California’s premier international trade event that brings together hundreds of global investors with business and governmental leaders from Southern California to facilitate and secure foreign direct investment (FDI), and provide exclusive insights on market trends and opportunities in the Los Angeles region.
This summit provides key components of what every foreign investment requires: detailed research and opportunities. read more
IRIS.TV CEO Field Garthwaite alongside Los Angeles Mayor Eric Garcetti
IRIS.TV CEO and Co-Founder Field Garthwaite recently attended the 2016 Tripartite Economic Summit in Auckland, New Zealand
as a representative of the Los Angeles delegation led by Mayor Eric Garcetti. The summit focused on the development of three sister cities, Auckland, Guangzhou, and Los Angeles.
Excerpt from Brightcove's Announcement
by Mike Green
Fully realizing the potential value of online video is challenging, especially for ad supported businesses. The quality of the experience, the duration of the viewing sessions, the number of videos viewed, etc. -- they all must be monitored and measured. Any improvements in these areas can translate directly to ad inventory and revenue.
At Brightcove we’re always looking to give our customers an edge in delivering a great user experience and in driving consumption of more of the video library they’ve invested in creating or licensing. It’s how they earn viewer loyalty and generate ad inventory. read more
Last weekend I volunteered at the American Statistical Association’s Data Fest
which is held annually on UCLA’s campus. Robert Gould, Vice Chair of Undergraduate Studies at UCLA and Director for the “Center of Teaching Statistics”, organized the event this year in an effort to give LA area students hands-on experience working with datasets in a competitive yet collaborative environment. Data Fest includes many of the usual trappings of a hackathon - boxes and boxes of pizza, late nights, and long days crunching numbers trying to meet the Sunday deadline. Over 250 undergraduates attended, which was a huge increase from last year’s 100 participants.
Read the full interview with Brightcove and IRIS.TV Director of Business Development Rohan Castelino
originally published on January 13, 2016
Video: IRIS.TV CRO Robert Bardunias talks about video personalization solutions with Brightcove at NABShow 2016 read more
Brands and video publishers including CBS, The Hollywood Reporter, Time Inc., Hearst
, have been using IRIS.TV, an LA-based video software company, to ensure eyeballs and engagement on video. According to IRIS.TV, clients like these have seen over 50% increase in videos views and over 60% increase in engagement once they’ve plugged into IRIS.TV. And today, IRIS.TV has announced a new platform that will enable video publishers to better distribute and monetize video products, especially branded videos.