A Publisher’s Guide to the Best Video Taxonomy

A Publisher’s Guide to the Best Video Taxonomy

A well-tailored taxonomy is the foundation of any successful publisher’s video strategy. If metadata is the lifeblood of content discovery, taxonomy is the circulatory system. A taxonomy’s configuration of categories and subcategories provides context for the discovery and recommendation algorithm which interprets a video’s more granular associated metadata (keywords/tags, title, description, etc.) to facilitate video recommendations.

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Press Release: IRIS.TV Names Ashley King and Christian De Gennaro as Vice Presidents of Sales

Press Release: IRIS.TV Names Ashley King and Christian De Gennaro as Vice Presidents of Sales

NEW YORK (December 12, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced it has hired Ashley King and Christian De Gennaro as Vice President of Sales. The newly created positions report to Robert Bardunias, CRO & Co-founder and are based in IRIS.TV's New York office. read more
Press Release: IRIS.TV Expands its Advisory Board with the Additions of David Clausen, Andrew Kraft, and Eric Nowlin

Press Release: IRIS.TV Expands its Advisory Board with the Additions of David Clausen, Andrew Kraft, and Eric Nowlin

Los Angeles (November 7, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that it has expanded its Advisory Board from 11 to 14 with the additions of three senior executives with diverse experience in data science, online advertising and private equity. The new advisors are: read more
Press Release: Zecca Lehn Joins IRIS.TV as Data Scientist

Press Release: Zecca Lehn Joins IRIS.TV as Data Scientist

Los Angeles (October 27, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that Zecca Lehn has joined the company as a Data Scientist. He will help build and maintain the company's proprietary video recommendation engine, scale the data science infrastructure, and build an automated competitive intelligence capability. read more
Press Release: IRIS.TV Expands to Asia in Deal with TV TOKYO

Press Release: IRIS.TV Expands to Asia in Deal with TV TOKYO

Real-Time Personalization Infrastructure Scales Globally

Los Angeles (October 26, 2016)  IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that it will license its unique cloud-based personalized video programming system to TV TOKYO, one of the 5 private national TV networks in Japan. This opens the Asian market to IRIS.TV which already operates in North America, Europe, Latin America, the Middle East and Australia. read more
Press Release: IRIS.TV Names William Bundy Chief Financial Officer

Press Release: IRIS.TV Names William Bundy Chief Financial Officer

Los Angeles (October 18, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that William “Bill” Bundy has joined the company in the newly created position of Chief Financial Officer. Mr. Bundy brings to IRIS.TV more than 20 years of experience as a strategic and financial advisor to industry leaders in media and communications. read more
Press Release: IRIS.TV Launches Campaign Manager™ Enabling Publishers to Serve Branded Video Campaigns In-Stream

Press Release: IRIS.TV Launches Campaign Manager™ Enabling Publishers to Serve Branded Video Campaigns In-Stream

LOS ANGELES (October 04, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today launched Campaign Manager™, a product that enables publishers using the IRIS.TV video programming platform, to serve audiences branded video campaigns in-stream with premium editorial content. read more