Events: IRIS.TV CEO to Appear at TVoT 2016 in San Francisco

by | May 31, 2016 | Events | 0 comments

IRIS.TV CEO & Co-Founder, Field Garthwaite will be appearing at The TV of Tomorrow Show in San Francisco on June 7, 2016. He will be participating on the panel THE BRIDGE: The Reinvention of Linear Online.

Information about the panel:

3:45-4:40PM
Cypress Room
THE BRIDGE: The Reinvention of Linear Online

“I don’t think it’s going to be delivered on cable, I don’t think linear is going to have much to do with scripted programming.” Ted Sarandos, Chief Content Officer, Netflix

Signs are that this bold statement by Netflix couldn’t be further from the truth. Traditional linear television is not only making the transition online with services like Sling TV and PlayStation Vue, but it is also being reinvented in the process. Companies like Pluto TV, Now TV and Crackle are finding that there is no better way to capture an audience, and grow engagement, than with video that just starts playing when the audience loads the app. Approaches such as micro-linear channels and programmatic TV are transforming the art and science of linear video, finding ways to deliver at scale and with great quality. This panel will cover topics such as: How data is being used to program television; why OTT is a better platform for linear delivery; where does linear leave off, and on-demand begin?; the new opportunity for ads in OTT linear; and how to deliver smooth experiences with dynamic ad insertion. Panelists include:

Click here to learn more about The TV of Tomorrow Show

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