IRIS Insights: Video players with interactivity increase views by 300%

by | Mar 31, 2016 | Insights | 0 comments

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Adding skip forward and back buttons to your video player may dramatically increase video views.

In 2016, IRIS.TV clients that have the skip forward and back buttons, on average experienced 300% increases in Video Lift™, 50% increase in views per click and a 20% decrease in bounce rate.

 


Click image to see the video player in action

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