Press Release: IRIS.TV Promotes Three in Top Management: Christian De Gennaro, Rohan Castelino and Ryan Pershad

Press Release: IRIS.TV Promotes Three in Top Management: Christian De Gennaro, Rohan Castelino and Ryan Pershad

IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced three top management promotions: Christian De Gennaro from Vice President of Sales to Executive Vice President; Rohan Castelino from Director of Business Development & Marketing to Vice President, Marketing and Ryan Pershad from Sales Director to Director of Sales & Business Development read more
Video Publishing Best Practices: Inauguration Day 2017 Guidelines

Video Publishing Best Practices: Inauguration Day 2017 Guidelines

Research compiled from IRIS.TV clients data driven from previous debates and events throughout the 2016 Presidential election.

Best Practices for Inauguration 2017 Video Coverage:

Drive more time on your owned & operated site by featuring a video asset on every inauguration-focused article

  • Assets featuring Donald Trump’s presidential candidacy have driven retention rates higher than average
  • Ensure each asset is tagged with an appropriate inauguration category or tag: assets tagged with the event increases retention rates by 15%
  • Metadata Tagging Suggestion: Trump, Inauguration, Inauguration2017
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A Publisher’s Guide to the Best Video Taxonomy

A Publisher’s Guide to the Best Video Taxonomy

A well-tailored taxonomy is the foundation of any successful publisher’s video strategy. If metadata is the lifeblood of content discovery, taxonomy is the circulatory system. A taxonomy’s configuration of categories and subcategories provides context for the discovery and recommendation algorithm which interprets a video’s more granular associated metadata (keywords/tags, title, description, etc.) to facilitate video recommendations.

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Press Release: IRIS.TV Names Ashley King and Christian De Gennaro as Vice Presidents of Sales

Press Release: IRIS.TV Names Ashley King and Christian De Gennaro as Vice Presidents of Sales

NEW YORK (December 12, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced it has hired Ashley King and Christian De Gennaro as Vice President of Sales. The newly created positions report to Robert Bardunias, CRO & Co-founder and are based in IRIS.TV's New York office. read more
Using Personalized Video Programming to Advertise With Tact

Using Personalized Video Programming to Advertise With Tact

By Mike Edelhart and Rohan Castelino Traditional advertising — the notion that corporate messages must be delivered broadly in tidy, uniform packets — only came into existence because, in the past, it was impossible to get exactly the right information and experiences to exactly the right people at exactly the right time. Clearly, getting people just what they want/need at exactly the best moment would be both effective and delightful. read more