Press Release: IRIS.TV Names Ashley King and Christian De Gennaro as Vice Presidents of Sales

by | Dec 12, 2016 | Press | 0 comments

NEW YORK (December 12, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced it has hired Ashley King and Christian De Gennaro as Vice President of Sales. The newly created positions report to Robert Bardunias, CRO & Co-founder and are based in IRIS.TV‘s New York office.

“We are in a period of extraordinary growth and are pleased to add Ashley and Christian to the management of our sales organization,” says Mr. Bardunias. “For a long time we were limited by the number of customers we could service each month. With the addition of Ashley and Christian, we can begin servicing more of the top 100 global publishing brands that are looking for personalization as a way to drive additional consumption and revenue.”

Ms King comes to IRIS.TV from Kiosked, an advertising automation platform company, where she was Senior Director of Partnership Sales & Strategy. Earlier in her career Ms King held senior level strategy and sales positions with Optimatic Media, Inc., PubMatic, USA TODAY, AdMarvel, an Opera company and VeriSign. She is a graduate of the Peter T. Paul College of Business and Economics at the University of New Hampshire.

“Having serviced major publishing groups and their monetization needs, it is exciting to now bring them supply-side tools like IRIS.TV‘s Adaptive Stream™ and Campaign Manager™ that delivers in-stream native ad campaigns,” says Ms King.

Mr. De Gennaro was Enterprise Sales Director at Verve Mobile before joining IRIS.TV.

Before that, he was VP of Channel Partnerships at Thinknear, a location based mobile ad platform and earlier, was VP of Mobile at Digital First Media, the second largest US newspaper company responsible for national and local mobile revenue generation across 200+ digital properties, as well as the company’s proprietary ad network, AdTaxi. Earlier in his career, Mr. De Gennaro was with American Media, Inc., Qwikker, Consumer Promotions International,  Penske Media Corporation and AT&T AdWorks.  In addition, he is a founding team member of GPShopper, a leading mobile application developer focused on retail. Mr. De Gennaro holds a BA in International Relations & Economics from Lehigh University.

IRIS.TV has worked hard to become an industry leader in video personalization for media companies,” says Mr. De Gennaro. “I am looking forward to bringing the company’s Adaptive Stream™ to marketing and e-commerce customers.”

IRIS.TV is a cloud-based personalized video programming system that allows publishers and content owners to generate more video views and engage users across all devices. The company’s product suite is designed to increase video consumption and simplify operations for web, mobile, and OTT video distribution. The software integrates with existing video players using artificial intelligence and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. IRIS.TV has hundreds of customers across the world that rely on the company’s video programming platform to keep their audiences watching.

Based in Los Angeles, IRIS TV’s investors include Sierra Wasatch, BDMI, Progress Ventures and individual backers including Machinima founder Allen DeBevoise, Lions Gate CFO James Barge as well as senior executives with Nielsen and AEG.


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