Video: IRIS.TV COO on Why Publishers are Creating Linear Experiences

by | May 26, 2015 | Insights, News, Press, Video | 0 comments

IRIS.TV COO Richie Hyden spoke to Vincent Flood of Video Ad News about why more online publishers are creating linear TV-like experiences.

There have been all too many failed predictions about the future of the TV industry over the years, but one of the ones that persists relates to the demise of linear viewing (i.e. where the publisher/broadcaster curates the content and presents various pieces of content back-to-back in a ‘linear’ stream). Earlier this year, Rene Rechtman, President of Maker Studios, gave linear ten more years. Netflix CEO Reed Hastings was a little more generous and said it would last until 2030.

However, while linear viewing was once derided in the online world, various players – especially on the ad-funded side – have been making moves to create linear experiences….

Read the full piece at Video Ad News

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