VideoInk: IRIS.TV and SpotX Partner To Streamline The Streaming Ad Space
Personalized programming provider IRIS.TV and programmatic platform SpotX have announced a partnership to combine their unique technologies in service of more effective revenue generation for media publishers.
IRIS.TV is best known for its Adaptive Stream ™ technology which allows publishers to create intelligent streams of video programming. By using in-stream recommendation and targeting video to the individual consumer using both accumulated data and direct user input tools IRIS.TV has been able to increase watch time and help publishers to crack the all-important problem of completion which has increasingly dogged makers of short form video as competition for eyes and attention spans ramps up.
Continue reading at VideoInk.