Author: Melissa Lachman

What is a Programming Strategist?

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IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

We are proud to announce our participation in SOURCE by MediaMath. Launched on October 2, SOURCE is a new ecosystem of 15 partners working together to bring a new supply chain that is pure, transparent and efficient for all. We are committed to.
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Emmy's Preview 2019

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Video Programming Essentials: Understanding Your Video Data

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How to use Social Media to Engage Users on Site

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Four Ways Publishers Can Best Leverage 2020 Election Coverage

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IRIS.TV and Telaria Execute Contextual and Brand-safe Ad Targeting for Programmatic Video

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PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

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Top 5 Ways Publishers Can Improve Video Lift

After integrating IRIS.TV’s Video Personalization and Programming Platform, publishers experience increased consumption, engagement, and user retention on their owned & operated digital properties. Many of our clients work closely with IRIS.TV.
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How Publishers Can “Tune In” to Their Audiences for Game of Throne’s Final Season and Beyond

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