McKinsey & Company talks to IRIS.TV CEO About TV Personalization
In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with.
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NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google
At NAB Show 2019 IRIS.TV CEO & Co-Founder Field Garthwaite will be speaking about how major media companies are leveraging artificial intelligence and data-driven strategies to engage users and drive revenue across their distribution.
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Radio ITVT Podcast: Discussing AI in Media with IRIS.TV CEO Field Garthwaite
In this recent podcast, IRIS.TV CEO Field Garthwaite discusses how media companies should be thinking about AI as a tool to better understand their audience behavior and ultimately increase the ROI of their video assets.
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Creating a Winning Video Strategy for Awards Season
Last week 19.9 million viewers tuned in for the 2019 Grammy Awards, a slight increase from 2018’s historically low 19.8 million viewers. Even with lower TV ratings, there is always opportunity for publishers to capitalize on the several buzz-worthy.
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