IRIS.TV and Telaria Execute Contextual and Brand-safe Ad Targeting for Programmatic Video

IRIS.TV and Telaria Execute Contextual and Brand-safe Ad Targeting for Programmatic Video

IRIS.TV created a solution to access and analyze individual videos directly from publishers’ content management systems and provide those categories to programmatic buyers. IRIS.TV’s recently launched Contextual Ad Targeting for Video solution enables the creation and execution of contextual data through programmatic video channels. These capabilities are now available in market with IRIS.TV’s first official supply-side-platform partner Telaria, who is utilizing its leading Video Management Platform’s diagnostic and planning functions to curate and execute private marketplace deals with these capabilities across its publisher client-base. Telaria will be making available to its premium video publisher customers the ability to present video inventory using both contextual and brand-safety segmentations enabling brands to reach engaged audiences watching relevant programming while also adhering to their brand-safety guidelines.