In this recent podcast, IRIS.TV CEO Field Garthwaite discusses how media companies should be thinking about AI as a tool to better understand their audience behavior and ultimately increase the ROI of their video assets.
By preparing a strong video programming strategy, entertainment news publishers are able to leverage the higher interest leading up to an award show such as Grammys and Oscars, during the event itself, and in the days after the event. As always, first asses the health of your video metadata taxonomy.
With the lowest ratings in a decade, another Super Bowl is behind us. Although ratings were considered low this year as 98.2 million viewers tuned into the game via CBS television broadcast, 2.6 million streamed the game online. As digital video consumption continues to grow, expect that streaming total to continue to increase. Because users are significantly more at ease consuming across digital platforms, there are opportunities for publishers to leverage the high volume views these tentpoles generate before and after the event.