Brightcove to Offer Customers Video Personalization from IRIS.TV

Brightcove to Offer Customers Video Personalization from IRIS.TV

Excerpt from Brightcove's Announcement  by Mike Green Fully realizing the potential value of online video is challenging, especially for ad supported businesses. The quality of the experience, the duration of the viewing sessions, the number of videos viewed, etc. -- they all must be monitored and measured. Any improvements in these areas can translate directly to ad inventory and revenue. At Brightcove we’re always looking to give our customers an edge in delivering a great user experience and in driving consumption of more of the video library they’ve invested in creating or licensing. It’s how they earn viewer loyalty and generate ad inventory.