Press Release: IBM Watson Media & IRIS.TV Team Up to Launch AI-Powered Video Recommendations

Press Release: IBM Watson Media & IRIS.TV Team Up to Launch AI-Powered Video Recommendations

New solution helps publishers better engage audiences, increase video views, and optimize yield on owned and operated sites. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to predict and deliver captivating content— increasing consumption growth, building audience loyalty, and driving advertising revenue.