New solution helps publishers better engage audiences, increase video views, and optimize yield on owned and operated sites. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to predict and deliver captivating content— increasing consumption growth, building audience loyalty, and driving advertising revenue.
IRIS.TV will be in Austin, TX from September 13-15 for ONA18. We look forward to showing you how we are helping the world’s leading news publishers harness the power of A.I. and machine learning to engage audiences, increase video views, and grow revenue on their owned distribution channels.
Video Case Study - IRIS.TV and Gannett demonstrate how AI is helping to provide prescriptive insights into audience engagement and fueling future content strategies and video distribution on owned-and-operated sites.