Brightcove to Offer Customers Video Personalization from IRIS.TV
by Mike Green
Fully realizing the potential value of online video is challenging, especially for ad supported businesses. The quality of the experience, the duration of the viewing sessions, the number of videos viewed, etc. — they all must be monitored and measured. Any improvements in these areas can translate directly to ad inventory and revenue.
At Brightcove we’re always looking to give our customers an edge in delivering a great user experience and in driving consumption of more of the video library they’ve invested in creating or licensing. It’s how they earn viewer loyalty and generate ad inventory.
Providing valuable content recommendations and discovery services is part of our focus and as libraries grow and viewing options proliferate, it’s becoming an increasingly critical part of the user experience. Netflix’s Chief Product Officer has said that the company spends $150MM a year on content recommendations – in other words, doing it right requires sophistication and focus.
A company that has this focus and that we have gotten to know and witness delivering value for Brightcove customers is IRIS.TV. Brightcove is a platform designed to enable customers to easily adopt third party value-added solutions from an ecosystem of rich offerings. Our POV is to identify best of breed partners whose core competencies are deep in certain domain areas and go deeper. This has led us to the decision to partner more closely and we’re pleased to announce that Brightcove customers may now license IRIS.TV’s Adaptive Stream™ technology directly from Brightcove.
This is what Adaptive Stream™ commonly looks like in action:
IRIS.TV CRO & co-founder Robert Bardunias
I’ll be quick to add that the algorithm that powers the suggested “UpNext” videos in Adaptive Stream™ can be also be utilized on a standalone basis to recommend thumbnails like we’re accustomed to seeing in a Netflix-style long form-focused service. Examples of this implementation in action include the TVE/catch-up sites of leading cable networks….
Click to read Mike’s full post at the Brightcove blog to learn how IRIS.TV personalization can help you increase video views and engage audiences across all devices
Mike Green is the Vice President of Marketing & Business Development for Brightcove’s Media business. He is passionate about solving the challenges of today’s media companies and has extensive experience in technology platforms, online advertising and ad operations, content licensing and distribution, and marketing alliances with tech companies and traditional media.