Video Case Study - IRIS.TV and Gannett demonstrate how AI is helping to provide prescriptive insights into audience engagement and fueling future content strategies and video distribution on owned-and-operated sites. read more
The REA team utilized the IRIS.TV Adaptive Plugin to create video thumbnail carousels underneath the Brightcove video player. REA already enjoyed a healthy 60% video lift with IRIS.TV standard integration. After installing the carousel, video lift increased by 47% and retention rate increased by 46%
Christian O’Toole, Director of Custom Content for Rodale sat down with IRIS.TV to discuss how Men's Health, Women's Health, and other iconic lifestyle brands doubled video views with A.I., machine learning, and data-driven decision making. read more
IRIS.TV COO & Co-Founder Richie Hyden and Chief Data Scientist Dr. Thomas J. Sullivan sit down with IBM to explain how IRIS.TV utilizes A.I. to personalize video distribution for broadcasters, publishers, brands. read more
SouthernLiving.com is one of the top digital destinations for people who love the Southern lifestyle. Created by a team of experts on Southern food, gardens, home design, travel, and healthy living, SouthernLiving.com offers actionable tips and ideas, plus videos, virtual tours, and other interactive content.
Southern Living Magazine was created in 1966 to highlight the beauty and culture of the growing South. In the decades since its inception, Southern Living, published monthly, has become one of the largest lifestyle magazines in the country.
As part of its 50th anniversary celebration, SouthernLiving.com presented its fans with a revamped digital experience with an emphasis on video. The results have been remarkable as video views and user engagement on the site have more than doubled. read more