Case Study: How The Hollywood Reporter and Billboard are Increasing Audience Engagement with Personalized Video Programming

  • How The Hollywood Reporter and Billboard are utilizing IRIS.TV’s Video Programming Platform to deliver a more personalized video experience for their audience
  • How enhanced personalization and recommendations have driven an increase in engagement and monetization
  • What role data plays in their programming strategy
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IRIS.TV Customer Success Story: Southern Living is one of the top digital destinations for people who love the Southern lifestyle. Created by a team of experts on Southern food, gardens, home design, travel, and healthy living, offers actionable tips and ideas, plus videos, virtual tours, and other interactive content. Southern Living Magazine was created in 1966 to highlight the beauty and culture of the growing South. In the decades since its inception, Southern Living, published monthly, has become one of the largest lifestyle magazines in the country. As part of its 50th anniversary celebration, presented its fans with a revamped digital experience with an emphasis on video. The results have been remarkable as video views and user engagement on the site have more than doubled. read more

Webinar: SpotXchange & IRIS.TV present Strategies to Drive Video Consumption and Monetization

In an era where video is consumed across multiple devices, engaging viewers is a challenge for even the most robust video libraries. Viewers have a wide variety of individual interests that need to be catered to, in order to keep them on your web page. How can you be effective with this at scale? In addition to programming personalized videos for the viewer, IRIS.TV increases the stickiness of your site. More engaged users means a growing pool of advertising inventory. read more