IRIS.TV Customer Success Story: Southern Living

SouthernLiving.com is one of the top digital destinations for people who love the Southern lifestyle. Created by a team of experts on Southern food, gardens, home design, travel, and healthy living, SouthernLiving.com offers actionable tips and ideas, plus videos, virtual tours, and other interactive content. Southern Living Magazine was created in 1966 to highlight the beauty and culture of the growing South. In the decades since its inception, Southern Living, published monthly, has become one of the largest lifestyle magazines in the country. As part of its 50th anniversary celebration, SouthernLiving.com presented its fans with a revamped digital experience with an emphasis on video. The results have been remarkable as video views and user engagement on the site have more than doubled. read more

Webinar: SpotXchange & IRIS.TV present Strategies to Drive Video Consumption and Monetization

In an era where video is consumed across multiple devices, engaging viewers is a challenge for even the most robust video libraries. Viewers have a wide variety of individual interests that need to be catered to, in order to keep them on your web page. How can you be effective with this at scale? In addition to programming personalized videos for the viewer, IRIS.TV increases the stickiness of your site. More engaged users means a growing pool of advertising inventory. read more

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