Video Programming Guide: Data-driven Strategies to Grow Your Audience During the 2018 U.S. Midterm Election

Video Programming Guide: Data-driven Strategies to Grow Your Audience During the 2018 U.S. Midterm Election

The 2018 Midterm election is an opportunity for many news publishers to spark higher engagement and affirm their standing as the go-to source for high-quality journalism. In this guide, we’ll provide you with best practices and winning strategies that have enabled our clients to maximize revenue while maintaining their high editorial standards and user experience. read more
IRIS.TV Insights: Four Strategies to Survive and Thrive Google Chrome Browser Video Autoplay Updates

IRIS.TV Insights: Four Strategies to Survive and Thrive Google Chrome Browser Video Autoplay Updates

On February 22, 2018 IRIS.TV CEO and Co-Founder Field Garthwaite authored Google’s Browser Changes Highlight The Need For Better Video Strategies for AdExchanger. In the piece, he outlined a set of strategies that publishers can follow to achieve success in the face of these changes. The following outlines some specific actions you can take using IRIS Vision™ our business intelligence and programming management dashboard. read more