A well-tailored taxonomy is the foundation of any successful publisher’s video strategy. If metadata is the lifeblood of content discovery, taxonomy is the circulatory system. A taxonomy’s configuration of categories and subcategories provides context for the discovery and recommendation algorithm which interprets a video’s more granular associated metadata (keywords/tags, title, description, etc.) to facilitate video recommendations.read more
"Publishers run more banner ads, text and click through display ads but none of these non-video ads help build audience and keep people engaged with your brand. In fact, they can drive users off the publisher's Web page without a promise that more will click back in.read more
Verizon has been fined $1.35 million by the FCC this week for violating privacy laws. While this penalty is barely a drop in the ocean for the US operator, this is part of a wider problem facing not just operators, publishers, and content providers, but also the technology vendors that work with them.
The FCC deemed that Verizon’s ad targeting technology, or “supercookies”, had infringed its Open Internet Transparency Rule, as Verizon had been collecting customers’ data and sharing this with third parties without the consent of users, and with no option to opt out. Following the small fine, Verizon has now agreed to a three year FCC plan in which it is required to notify its customers about ad programs, and gain full consent before sharing this data with outside companies.read more