IRIS.TV created a solution to access and analyze individual videos directly from publishers’ content management systems and provide those categories to programmatic buyers. IRIS.TV’s recently launched Contextual Ad Targeting for Video solution enables the creation and execution of contextual data through programmatic video channels. These capabilities are now available in market with IRIS.TV’s first official supply-side-platform partner Telaria, who is utilizing its leading Video Management Platform’s diagnostic and planning functions to curate and execute private marketplace deals with these capabilities across its publisher client-base. Telaria will be making available to its premium video publisher customers the ability to present video inventory using both contextual and brand-safety segmentations enabling brands to reach engaged audiences watching relevant programming while also adhering to their brand-safety guidelines. read more
At Cannes Lions 2019, IRIS.TV will unveil Contextual Advertising and Brand-Safety for Video enabling marketers to target the types of publisher content they want their brand message to be associated with across any screen. Coming off the heels of IRIS.TV’s new Contextual Ad Targeting solution for video, IRIS.TV has implemented Microsoft Azure’s Media Services Video Indexer solution to analyze and extract deep contextual and brand-safety metadata from publishers video content. read more
MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. The new solution is made possible through a partnership with IRIS.TV, the market leader in video intelligence and programming solutions. read more
The IRIS.TV team is headed to Cannes Lions to introduce a first-to-market solution to help brands reach premium video audiences in brand suitable environments at scale. Today, every marketer with large reach and frequency goals for video advertising is confronted with concerns of brand safety and brand suitability. read more
In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with quality content on owned and operated sites. IRIS.TV’s video intelligence provides contextual data, enabling publishers and marketers to better target audiences in brand safe environments, allowing for more relevant and less invasive user experience. read more
In this recent podcast, IRIS.TV CEO Field Garthwaite discusses how media companies should be thinking about AI as a tool to better understand their audience behavior and ultimately increase the ROI of their video assets. read more
IRIS.TV Co-Founder and COO Richie Hyden appeared with Video Ad News’ Vincent Flood at DMEXCO 2018 to discuss the company’s recent partnership with IBM Watson Media to bring AI-based personalization and video programming automation to major media companies. read more
New solution helps publishers better engage audiences, increase video views, and optimize yield on owned and operated sites. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to predict and deliver captivating content— increasing consumption growth, building audience loyalty, and driving advertising revenue. read more
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