IRIS.TV and Telaria Execute Contextual and Brand-safe Ad Targeting for Programmatic Video

IRIS.TV and Telaria Execute Contextual and Brand-safe Ad Targeting for Programmatic Video

IRIS.TV created a solution to access and analyze individual videos directly from publishers’ content management systems and provide those categories to programmatic buyers. IRIS.TV’s recently launched Contextual Ad Targeting for Video solution enables the creation and execution of contextual data through programmatic video channels. These capabilities are now available in market with IRIS.TV’s first official supply-side-platform partner Telaria, who is utilizing its leading Video Management Platform’s diagnostic and planning functions to curate and execute private marketplace deals with these capabilities across its publisher client-base. Telaria will be making available to its premium video publisher customers the ability to present video inventory using both contextual and brand-safety segmentations enabling brands to reach engaged audiences watching relevant programming while also adhering to their brand-safety guidelines. read more
PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. The new solution is made possible through a partnership with IRIS.TV, the market leader in video intelligence and programming solutions. read more
McKinsey & Company talks to IRIS.TV CEO About TV Personalization

McKinsey & Company talks to IRIS.TV CEO About TV Personalization

In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with quality content on owned and operated sites. IRIS.TV’s video intelligence provides contextual data, enabling publishers and marketers to better target audiences in brand safe environments, allowing for more relevant and less invasive user experience. read more
Press Release: IBM Watson Media & IRIS.TV Team Up to Launch AI-Powered Video Recommendations

Press Release: IBM Watson Media & IRIS.TV Team Up to Launch AI-Powered Video Recommendations

New solution helps publishers better engage audiences, increase video views, and optimize yield on owned and operated sites. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to predict and deliver captivating content— increasing consumption growth, building audience loyalty, and driving advertising revenue. read more