By following metadata best practices and creating a category taxonomy, publishers are able to analyze robust content consumption data and make data-driven programming decisions. In this post, we’ll outline some of the ways our clients are taking advantage of tools such as IRIS Vision™ and Campaign Manager to grow on-site video revenue.
By preparing a strong video programming strategy, entertainment news publishers are able to leverage the higher interest leading up to an award show such as Grammys and Oscars, during the event itself, and in the days after the event. As always, first asses the health of your video metadata taxonomy.
With the lowest ratings in a decade, another Super Bowl is behind us. Although ratings were considered low this year as 98.2 million viewers tuned into the game via CBS television broadcast, 2.6 million streamed the game online. As digital video consumption continues to grow, expect that streaming total to continue to increase. Because users are significantly more at ease consuming across digital platforms, there are opportunities for publishers to leverage the high volume views these tentpoles generate before and after the event.
Black Friday is around the corner and is a great opportunity for publishers to maximize revenue as we kick off the holiday season. The following article reviews use cases for how our clients are managing their campaigns to capture the most value while maintaining brand safety, user experience, and editorial integrity.
The summer’s over and Q4 is quickly upon us. We know how important it is to seize on revenue through the end of the year. To support your efforts, we’ve put together a list of opportunities to help you exceed your goals.