IRIS.TV Co-Founder and COO Richie Hyden appeared with Video Ad News’ Vincent Flood at DMEXCO 2018 to discuss the company’s recent partnership with IBM Watson Media to bring AI-based personalization and video programming automation to major media companies.
The 2018 Midterm election is an opportunity for many news publishers to spark higher engagement and affirm their standing as the go-to source for high-quality journalism.
In this guide, we’ll provide you with best practices and winning strategies that have enabled our clients to maximize revenue
while maintaining their high editorial standards and user experience.
In this video IRIS.TV Senior Programming Strategist Kasey Nadjadi explains how leading publishers are applying video best practices to spur video engagement on their owned-and-operated sites during the seasonal summer slump.
Branded content placed in-stream provides a better user experience for audiences and diversifies the ad experience with a new format. The diversity of ad experience helps limit showing repetitive pre-roll.
On February 22, 2018 IRIS.TV CEO and Co-Founder Field Garthwaite authored Google’s Browser Changes Highlight The Need For Better Video Strategies for AdExchanger. In the piece, he outlined a set of strategies that publishers can follow to achieve success in the face of these changes. The following outlines some specific actions you can take using IRIS Vision™ our business intelligence and programming management dashboard.
Christian O’Toole, Director of Custom Content for Rodale sat down with IRIS.TV to discuss how Men's Health, Women's Health, and other iconic lifestyle brands doubled video views with A.I., machine learning, and data-driven decision making.