In this video IRIS.TV Senior Programming Strategist Kasey Nadjadi explains how leading publishers are applying video best practices to spur video engagement on their owned-and-operated sites during the seasonal summer slump. read more
Video Case Study - IRIS.TV and Gannett demonstrate how AI is helping to provide prescriptive insights into audience engagement and fueling future content strategies and video distribution on owned-and-operated sites. read more
Don't miss IRIS.TV CEO & Co-Founder Field Garthwaite at NAB 2018. He is appearing the panel "Supersizing Social: Leveraging Identity, Research and Engagement Tools" on Monday, April 9 at 12:30 PM at Destination NXT N5306DN (North Hall) read more
Branded content placed in-stream provides a better user experience for audiences and diversifies the ad experience with a new format. The diversity of ad experience helps limit showing repetitive pre-roll. read more
Field Garthwaite, CEO and Co-founder of IRIS.TV joins the Cheddar TV Closing Bell team to explain how IRIS.TV uses A.I. and machine learning to help broadcasters retain and grow loyal audiences on their websites. read more
On Wednesday morning August 16th, Field Garthwaite IRIS.TV CEO joined the team at CNBC’s Squawk alley to discuss how artificial intelligence is helping media companies and content creators an edge over the competition. What the interview below. read more
IRIS.TV COO & Co-Founder Richie Hyden and Chief Data Scientist Dr. Thomas J. Sullivan sit down with IBM to explain how IRIS.TV utilizes A.I. to personalize video distribution for broadcasters, publishers, brands. read more
BOSTON – Akin to what Pandora has done with streaming music, IRIS.TV brings adapted machine learning to video viewing preferences. Its white-label solution, licensed to digital publishers, uses artificial intelligence to create a “personalized viewing experience for every viewer,” according to CEO and Co-Founder Field Garthwaite.
In an era where video is consumed across multiple devices, engaging viewers is a challenge for even the most robust video libraries. Viewers have a wide variety of individual interests that need to be catered to, in order to keep them on your web page. How can you be effective with this at scale?
In addition to programming personalized videos for the viewer, IRIS.TV increases the stickiness of your site. More engaged users means a growing pool of advertising inventory. read more