IRIS.TV COO Writes About “Programmatic Success Mimicked In Video Content” For iMediaConnection

by | Jul 24, 2014 | News

“The buzz around programmatic advertising is pretty astounding. And if the buzz continues to come to fruition, it could not only continue to revolutionize the advertising industry, but the digital video industry as well. The transition of programmatic technology into video content could dismantle the barrier between television and digital video…”

Read IRIS.TV COO Richie Hyden’s full article at iMediaConnection


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