IRIS.TV’s Zac Stockton on why “Netflix Won’t Own Binge-Viewing for Much Longer”
“When Netflix first started negotiating distribution deals for television shows, the standards and prices were set by a decades-old syndication strategy. That meant that Netflix made deals on content that had no interest to affiliates and cable stations – serialized dramas and shows that had yet to reach the 80-100 episode threshold.
Netflix relied on binge-viewing of content—the one place where heavily serialized and a lower episode count helped. As the model became more successful, they added prestige cable shows. Netflix syndication became a boon for some of these, the most notable being Breaking Bad, where the viewership increased sharply in the last three seasons…”