McKinsey & Company talks to IRIS.TV CEO About TV Personalization

by | Apr 23, 2019 | News, Press, Video

 

In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with quality content on owned and operated sites. IRIS.TV’s video intelligence provides contextual data, enabling publishers and marketers to better target audiences in brand safe environments, enabling a more relevant and less invasive user experience.

Please visit McKinsey for the full transcript and downloadable article.

Share This