IRIS.TV Collaborates with Microsoft Azure to Enable Contextual Advertising and Brand-Safety for Video

IRIS.TV Collaborates with Microsoft Azure to Enable Contextual Advertising and Brand-Safety for Video

At Cannes Lions 2019, IRIS.TV will unveil Contextual Advertising and Brand-Safety for Video enabling marketers to target the types of publisher content they want their brand message to be associated with across any screen. Coming off the heels of IRIS.TV’s new Contextual Ad Targeting solution for video, IRIS.TV has implemented Microsoft Azure’s Media Services Video Indexer solution to analyze and extract deep contextual and brand-safety metadata from publishers video content. read more
Introducing Contextual Ad Targeting for Video

Introducing Contextual Ad Targeting for Video

The IRIS.TV team is headed to Cannes Lions to introduce a first-to-market solution to help brands reach premium video audiences in brand suitable environments at scale. Today, every marketer with large reach and frequency goals for video advertising is confronted with concerns of brand safety and brand suitability. read more
McKinsey & Company talks to IRIS.TV CEO About TV Personalization

McKinsey & Company talks to IRIS.TV CEO About TV Personalization

In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with quality content on owned and operated sites. IRIS.TV’s video intelligence provides contextual data, enabling publishers and marketers to better target audiences in brand safe environments, allowing for more relevant and less invasive user experience. read more
Press Release: IBM Watson Media & IRIS.TV Team Up to Launch AI-Powered Video Recommendations

Press Release: IBM Watson Media & IRIS.TV Team Up to Launch AI-Powered Video Recommendations

New solution helps publishers better engage audiences, increase video views, and optimize yield on owned and operated sites. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to predict and deliver captivating content— increasing consumption growth, building audience loyalty, and driving advertising revenue. read more
Press Release: IRIS.TV Hires Daniel Harrison as New Chief Revenue Officer; Leads Continued Expansion into SVOD and Linear, OTT

Press Release: IRIS.TV Hires Daniel Harrison as New Chief Revenue Officer; Leads Continued Expansion into SVOD and Linear, OTT

Mr. Harrison will lead the global sales, marketing, and accounts teams, responsible for driving revenue growth and expanding strategic relationships with digital and advanced TV publishers, as well as deepening engagement with brands and agencies. IRIS.TV’s rapidly growing client base includes Fox+, CBS, Time Inc., among others. He will be based in the New York office. read more
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