IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution

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Tackle NFL Season with These Video Programming Tips

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Audience and Revenue: Immediate Actions to Deliver against Q4 Goals

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IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

We are proud to announce our participation in SOURCE by MediaMath. Launched on October 2, SOURCE is a new ecosystem of 15 partners working together to bring a new supply chain that is pure, transparent and efficient for all. We are committed to.
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Emmy's Preview 2019

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Video Programming Essentials: Understanding Your Video Data

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How to use Social Media to Engage Users on Site

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Cannes Lions: Bringing Together Relevant Ad and Content Experiences for Video

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Four Ways Publishers Can Best Leverage 2020 Election Coverage

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Four steps to retaining acquired audiences on owned and operated sites

Publishers use many tools and techniques to drive new audiences to their owned and operated sites, including content recommendation services like Outbrain, Taboola, and Zergnet among others. The challenge is keeping users engaged once they land on.
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