Super Bowl Recap: How to Maximize Audience Retention around Tentpole Events

Super Bowl Recap: How to Maximize Audience Retention around Tentpole Events

With the lowest ratings in a decade, another Super Bowl is behind us. Although ratings were considered low this year as 98.2 million viewers tuned into the game via CBS television broadcast, 2.6 million streamed the game online. As digital video consumption continues to grow, expect that streaming total to continue to increase. Because users are significantly more at ease consuming across digital platforms, there are opportunities for publishers to leverage the high volume views these tentpoles generate before and after the event. read more
IRIS.TV Insights: Black Friday Deals! Video Programming Strategies to Maximize On-Site Revenue

IRIS.TV Insights: Black Friday Deals! Video Programming Strategies to Maximize On-Site Revenue

Black Friday is around the corner and is a great opportunity for publishers to maximize revenue as we kick off the holiday season. The following article reviews use cases for how our clients are managing their campaigns to capture the most value while maintaining brand safety, user experience, and editorial integrity. read more