Press Release: Zecca Lehn Joins IRIS.TV as Data Scientist

by | Oct 27, 2016 | Press

Los Angeles (October 27, 2016) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that Zecca Lehn has joined the company as a Data Scientist. He will help build and maintain the company’s proprietary video recommendation engine, scale the data science infrastructure, and build an automated competitive intelligence capability.

“Data is at the heart of what we do at IRIS.TV from making sure the right person sees the right video, to helping our partners understand what kind of video content resonates best with viewers and could go viral,” says Dr. Thomas Sullivan, IRIS.TV‘s Chief Data Scientist and to whom Mr. Lehn will report. “We are pleased to have Zecca Lehn join us to improve the data science infrastructure for handling storage, retrieval, and processing based on the large and growing data needs of the corporation.”

Before he joined IRIS.TV, Mr. Lehn was an independent consultant and quantitative trader for more than 4 years and before that, was a Data Science Fellow at NewMet Data Science Bootcamp.  Earlier, Mr. Lehn was Co-Founder of West-to-West, LLC (Seattle) a consulting service for maritime, environmental and energy industries, helping improve operational and managerial decisions and striving for efficient use of scarce resources. Before that, he was an Environmental Economist for Ecology and Environment, Inc where Mr. Lehn consulted on renewable and land-use development projects for both government and private entities.

Mr. Lehn began his career as in the Advisor Intern under Mentorship Program at Merrill Lynch. He holds a certified in Data Science Specialization from Johns Hopkins University and is a 2007 graduate of Western Washington University with degrees in Economics, and Environmental Studies. He is on the Board of The Earth Advocacy Project, a registered 501(c)3 dedicated to fighting environmental apathy through education and communications.

IRIS.TV is a cloud-based personalized video programming system that allows publishers and content owners to generate more video views and engage users across all devices. The company’s product suite is designed to increase video consumption and simplify operations for web, mobile, and OTT video distribution. The software integrates with existing video players using artificial intelligence and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. IRIS.TV has hundreds of publishers across the world that rely on the company’s video programming platform to keep their audiences watching.

Based in Los Angeles, IRIS TV’s investors include Sierra Wasatch, BDMI, Progress Ventures and individual backers including Machinima founder Allen DeBevoise, Lions Gate CFO James Barge as well as senior executives with Nielsen and AEG.


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