<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://blog.iris.tv/en/presentation-iab-tech-lab-advanced-television-the-quest-for-universal-addressability</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2022-10-28</lastmod></url><url><loc>https://blog.iris.tv/en/case-study-carls-jr.-and-pmg-drive-in-superior-lift-for-visits-sales-and-roas</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Navigating%20the%20CTV%20Revolution%20-%20Social%20Promotion%20(2).png</image:loc><image:caption>Navigating the CTV Revolution - Social Promotion (2)</image:caption><image:title>Navigating the CTV Revolution - Social Promotion (2)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/iristv.png</image:loc><image:caption>iristv</image:caption><image:title>iristv</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Viant%20x%20IRIS.TV%20Thumbnail.png</image:loc><image:caption>Viant x IRIS.TV Thumbnail</image:caption><image:title>Viant x IRIS.TV Thumbnail</image:title></image:image><lastmod>2024-11-14</lastmod></url><url><loc>https://blog.iris.tv/en/ias-is-iris-enabled</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20IAS.png</image:loc><image:caption>IRIS-enabled x IAS</image:caption><image:title>IRIS-enabled x IAS</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><lastmod>2023-06-19</lastmod></url><url><loc>https://blog.iris.tv/en/connected-tv-ctv-and-premium-online-video-are-1-in-roas</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Field%20Garthwaite%20CEO%20(1).jpg</image:loc><image:caption>Field Garthwaite CEO (1)</image:caption><image:title>Field Garthwaite CEO (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/CTV%20Ad%20Spend%20Allocation.png</image:loc><image:caption>CTV Ad Spend Allocation</image:caption><image:title>CTV Ad Spend Allocation</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2020-12-03</lastmod></url><url><loc>https://blog.iris.tv/en/2022-upfronts-ctv-needs-video-level-data</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2022-04-04</lastmod></url><url><loc>https://blog.iris.tv/en</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Magnite%20x%20IRIS.TV.png</image:loc><image:caption>Magnite x IRIS.TV</image:caption><image:title>Magnite x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20IMAGES/WORLD%20CUP%20CTA%20(2).png</image:loc><image:caption>WORLD CUP CTA (2)</image:caption><image:title>WORLD CUP CTA (2)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Basis%20x%20IRIS.TV.png</image:loc><image:caption>Basis x IRIS.TV</image:caption><image:title>Basis x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20Tubi.png</image:loc><image:caption>IRIS-enabled x Tubi</image:caption><image:title>IRIS-enabled x Tubi</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/TAIV%20x%20IRIS.TV%20(1).png</image:loc><image:caption>TAIV x IRIS.TV (1)</image:caption><image:title>TAIV x IRIS.TV (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20JWP%20Connatix.png</image:loc><image:caption>IRIS-enabled x JWP Connatix</image:caption><image:title>IRIS-enabled x JWP Connatix</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Acxiom%20Contextual%20x%20IRIS.TV.png</image:loc><image:caption>Acxiom Contextual x IRIS.TV</image:caption><image:title>Acxiom Contextual x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/TVision%20x%20IRIS.TV.png</image:loc><image:caption>TVision x IRIS.TV</image:caption><image:title>TVision x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20TCL%20(1).png</image:loc><image:caption>IRIS-enabled x TCL (1)</image:caption><image:title>IRIS-enabled x TCL (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/PMG%20IRIS%20IndexExchange%20Case%20Study%20(3).png</image:loc><image:caption>PMG IRIS IndexExchange Case Study (3)</image:caption><image:title>PMG IRIS IndexExchange Case Study (3)</image:title></image:image><lastmod>2026-02-04</lastmod></url><url><loc>https://blog.iris.tv/en/future-today-is-iris-enabled</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Brands%20Contextual%20Video%20from%20IRIS.TV%202022.png</image:loc><image:caption>Brands Contextual Video from IRIS.TV 2022</image:caption><image:title>Brands Contextual Video from IRIS.TV 2022</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/videowall%20column.png</image:loc><image:caption>videowall column</image:caption><image:title>videowall column</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20Future%20Today.png</image:loc><image:caption>IRIS-enabled x Future Today</image:caption><image:title>IRIS-enabled x Future Today</image:title></image:image><lastmod>2023-06-06</lastmod></url><url><loc>https://blog.iris.tv/en/press-release-mediamath-launches-contextual-ad-targeting-solution-for-video-in-partnership-with-iris-tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/virtual-events-how-to-maximize-video-engagement-and-drive-revenue</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS%20Vision%E2%84%A2%20-%20Initial%20Asset%20Leaderboard%20.png</image:loc><image:caption>IRIS Vision™ - Initial Asset Leaderboard </image:caption><image:title>IRIS Vision™ - Initial Asset Leaderboard </image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><lastmod>2020-06-11</lastmod></url><url><loc>https://blog.iris.tv/en/michael-kahn-a-personal-statement</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Michael%20Kahn%20Joins%20IRIS.TV%20as%20Head%20of%20Brand%20&amp;%20Agency%20Channel%20Strategy.png</image:loc><image:caption>Michael Kahn Joins IRIS.TV as Head of Brand &amp; Agency Channel Strategy</image:caption><image:title>Michael Kahn Joins IRIS.TV as Head of Brand &amp; Agency Channel Strategy</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Michael%20Kahn%20IRIS.TV.jpg</image:loc><image:caption>Michael Kahn IRIS.TV</image:caption><image:title>Michael Kahn IRIS.TV</image:title></image:image><lastmod>2020-05-20</lastmod></url><url><loc>https://blog.iris.tv/en/beyond-the-broadcast-how-streaming-tv-advertisers-can-win-the-2026-fifa-world-cup</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20IMAGES/4.png</image:loc><image:caption>4</image:caption><image:title>4</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20JWP%20Connatix.png</image:loc><image:caption>IRIS-enabled x JWP Connatix</image:caption><image:title>IRIS-enabled x JWP Connatix</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/PMG%20IRIS%20IndexExchange%20Case%20Study%20(3).png</image:loc><image:caption>PMG IRIS IndexExchange Case Study (3)</image:caption><image:title>PMG IRIS IndexExchange Case Study (3)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20IMAGES/2.png</image:loc><image:caption>2</image:caption><image:title>2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/undefined-2.png</image:loc><image:caption>undefined-2</image:caption><image:title>undefined-2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20IMAGES/WORLD%20CUP%20CTA%20(2).png</image:loc><image:caption>WORLD CUP CTA (2)</image:caption><image:title>WORLD CUP CTA (2)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/TVision%20x%20IRIS.TV.png</image:loc><image:caption>TVision x IRIS.TV</image:caption><image:title>TVision x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20Tubi.png</image:loc><image:caption>IRIS-enabled x Tubi</image:caption><image:title>IRIS-enabled x Tubi</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20IMAGES/3.png</image:loc><image:caption>3</image:caption><image:title>3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20IMAGES/5.png</image:loc><image:caption>5</image:caption><image:title>5</image:title></image:image><lastmod>2026-05-21</lastmod></url><url><loc>https://blog.iris.tv/en/bill-swanson-joins-iris.tv-as-emea-strategy-lead</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Bill%20Swanson%20IRIS.TV%20EMEA%20Strategy%20Lead.png</image:loc><image:caption>Bill Swanson IRIS.TV EMEA Strategy Lead</image:caption><image:title>Bill Swanson IRIS.TV EMEA Strategy Lead</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2020-06-23</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-announces-new-us-partnership-with-groupms-finecast-to-incorporate-video-level-data-into-all-premium-video-and-connected-tv-ad-buys</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2022-03-24</lastmod></url><url><loc>https://blog.iris.tv/en/jungo-tv-joins-the-iris.tv-contextual-video-marketplace</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/Jungo%20TV%20Joins%20the%20IRIS.TV%20Contextual%20Video%20Marketplace.png</image:loc><image:caption>Jungo TV Joins the IRIS.TV Contextual Video Marketplace</image:caption><image:title>Jungo TV Joins the IRIS.TV Contextual Video Marketplace</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2020-09-29</lastmod></url><url><loc>https://blog.iris.tv/en/video-ad-news-interview-video-personalization</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/press-release-iris-tv-announces-expansion-advisory-board</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Lynda-Clarizio-Photo.jpg</image:loc><image:caption>Lynda-Clarizio-Photo</image:caption><image:title>Lynda-Clarizio-Photo</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Rick-Kleckzkowski-Hudson-MX-IRIS_TV_.png</image:loc><image:caption>Rick-Kleckzkowski-Hudson-MX-IRIS_TV_</image:caption><image:title>Rick-Kleckzkowski-Hudson-MX-IRIS_TV_</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-in-the-news</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20In%20the%20News%20Blog-1.png</image:loc><image:caption>IRIS.TV In the News Blog-1</image:caption><image:title>IRIS.TV In the News Blog-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2021-05-12</lastmod></url><url><loc>https://blog.iris.tv/en/what-is-a-programming-strategist</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/MBHeadshot2018.png</image:loc><image:caption>MBHeadshot2018</image:caption><image:title>MBHeadshot2018</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/rethinking-brand-safety-in-video-with-context-transparency</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Header-Option-1.png</image:loc><image:caption>Header-Option-1</image:caption><image:title>Header-Option-1</image:title></image:image><lastmod>2021-08-12</lastmod></url><url><loc>https://blog.iris.tv/en/logiq-partners-with-iris.tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Logiq%20+%20IRIS.TV%20-%20IRIS_ID.png</image:loc><image:caption>Logiq + IRIS.TV - IRIS_ID</image:caption><image:title>Logiq + IRIS.TV - IRIS_ID</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><lastmod>2021-09-08</lastmod></url><url><loc>https://blog.iris.tv/en/ona18-news-publishers-take-a-deep-dive-into-video-ai-with-iris-tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/case-study-how-an-outdoor-apparel-brand-leveraged-contextual-ctv-to-rise-above-the-competition</loc><lastmod>2025-11-12</lastmod></url><url><loc>https://blog.iris.tv/en/springserve-expands-relationship-with-iris.tv-to-increase-value-of-video-level-ctv-advertising-campaigns</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Instagram%20Landscape%201080x566%20(1).jpg</image:loc><image:caption>Instagram Landscape 1080x566 (1)</image:caption><image:title>Instagram Landscape 1080x566 (1)</image:title></image:image><lastmod>2022-06-15</lastmod></url><url><loc>https://blog.iris.tv/en/tcl-ads-is-iris-enabled</loc><image:image><image:loc>https://blog.iris.tv/hubfs/iristv.png</image:loc><image:caption>iristv</image:caption><image:title>iristv</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Innovid_IRISTV_16_9.jpeg</image:loc><image:caption>Innovid_IRISTV_16_9</image:caption><image:title>Innovid_IRISTV_16_9</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Magnite%20x%20IRIS.TV.png</image:loc><image:caption>Magnite x IRIS.TV</image:caption><image:title>Magnite x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Viant%20x%20IRIS.TV%20Thumbnail.png</image:loc><image:caption>Viant x IRIS.TV Thumbnail</image:caption><image:title>Viant x IRIS.TV Thumbnail</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/TCL%20Media%20Kit_Global_24_Premium%20Content.png</image:loc><image:caption>TCL Media Kit_Global_24_Premium Content</image:caption><image:title>TCL Media Kit_Global_24_Premium Content</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20TCL%20(1).png</image:loc><image:caption>IRIS-enabled x TCL (1)</image:caption><image:title>IRIS-enabled x TCL (1)</image:title></image:image><lastmod>2025-01-08</lastmod></url><url><loc>https://blog.iris.tv/en/podcast-venture-fuel-brand-safe-video-intelligence</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Venture%20Fuel%20Podcast%20-%20Brand%20Safety%20and%20Video%20Intelligence%20IRIS.TV%20Contextual%20Video%20Marketplace.png</image:loc><image:caption>Venture Fuel Podcast - Brand Safety and Video Intelligence IRIS.TV Contextual Video Marketplace</image:caption><image:title>Venture Fuel Podcast - Brand Safety and Video Intelligence IRIS.TV Contextual Video Marketplace</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2020-07-13</lastmod></url><url><loc>https://blog.iris.tv/en/four-ways-publishers-can-best-leverage-2020-election-coverage</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/beachfront-introduces-self-serve-select-platform-to-bring-connected-tv-ctv-private-marketplace-pmp-curation-to-the-supply-side</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2023-11-07</lastmod></url><url><loc>https://blog.iris.tv/en/iris-tv-on-the-economics-of-machine-drive-media</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Field%20Garthwaite%20CEO%20(1).jpg</image:loc><image:caption>Field Garthwaite CEO (1)</image:caption><image:title>Field Garthwaite CEO (1)</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/iris-tv-releases-comcast-technology-solutions-mpx-global-plugin</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/CTS-IRIS_TV-Plugin-Screen-Capture1.png</image:loc><image:caption>CTS-IRIS_TV-Plugin-Screen-Capture1</image:caption><image:title>CTS-IRIS_TV-Plugin-Screen-Capture1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/springserve-expands-integration-with-iris.tv-to-provide-publishers-with-contextual-targeting-for-direct-deals</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2022-08-30</lastmod></url><url><loc>https://blog.iris.tv/en/a-publishers-guide-to-the-best-video-taxonomy</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/how-to-use-social-media-to-engage-users-on-site</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/cheddar-tv-iris-tv-knows-the-secret-of-streaming-km</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/reticle-integrates-with-iris.tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/reticle_iris_release_.jpg</image:loc><image:caption>reticle_iris_release_</image:caption><image:title>reticle_iris_release_</image:title></image:image><lastmod>2021-10-04</lastmod></url><url><loc>https://blog.iris.tv/en/video-iris.tv-enables-amagis-contextual-ctv-on-road-to-the-buy-side</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Amagi%20+%20IRIS.TV%20Partner%20.png</image:loc><image:caption>Amagi + IRIS.TV Partner </image:caption><image:title>Amagi + IRIS.TV Partner </image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><lastmod>2021-09-22</lastmod></url><url><loc>https://blog.iris.tv/en/lg-ads-solutions-is-iris-enabled</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20LG%20Ads%20(1).png</image:loc><image:caption>IRIS-enabled x LG Ads (1)</image:caption><image:title>IRIS-enabled x LG Ads (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/LG%20Ad%20Solutions%20-%20Iris%20Blog%20Hero.jpg</image:loc><image:caption>LG Ad Solutions - Iris Blog Hero</image:caption><image:title>LG Ad Solutions - Iris Blog Hero</image:title></image:image><lastmod>2023-07-18</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-and-origin-media-partner-to-bring-contextual-targeting-to-ctv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2022-03-24</lastmod></url><url><loc>https://blog.iris.tv/en/send-to-news-joins-the-iris.tv-contextual-video-marketplace</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/SendtoNews%20Joins%20the%20IRIS.TV%20Contextual%20Video%20Marketplace.png</image:loc><image:caption>SendtoNews Joins the IRIS.TV Contextual Video Marketplace</image:caption><image:title>SendtoNews Joins the IRIS.TV Contextual Video Marketplace</image:title></image:image><lastmod>2020-07-08</lastmod></url><url><loc>https://blog.iris.tv/en/basis-technologies-integrates-with-iris.tv-for-contextual-targeting-on-programmatic-ctv-advertising</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Viant%20x%20IRIS.TV%20Thumbnail.png</image:loc><image:caption>Viant x IRIS.TV Thumbnail</image:caption><image:title>Viant x IRIS.TV Thumbnail</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Innovid_IRISTV_16_9.jpeg</image:loc><image:caption>Innovid_IRISTV_16_9</image:caption><image:title>Innovid_IRISTV_16_9</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Basis%20x%20IRIS.TV.png</image:loc><image:caption>Basis x IRIS.TV</image:caption><image:title>Basis x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Magnite%20x%20IRIS.TV.png</image:loc><image:caption>Magnite x IRIS.TV</image:caption><image:title>Magnite x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20TCL%20(1).png</image:loc><image:caption>IRIS-enabled x TCL (1)</image:caption><image:title>IRIS-enabled x TCL (1)</image:title></image:image><lastmod>2025-09-26</lastmod></url><url><loc>https://blog.iris.tv/en/granite-media-joins-the-iris.tv-contextual-video-marketplace</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Granite%20Media%20+%20IRIS.TV%20Contextual%20Video%20Marketplace.png</image:loc><image:caption>Granite Media + IRIS.TV Contextual Video Marketplace</image:caption><image:title>Granite Media + IRIS.TV Contextual Video Marketplace</image:title></image:image><lastmod>2020-10-15</lastmod></url><url><loc>https://blog.iris.tv/en/iris-tv-introduces-oracle-data-cloud-into-its-contextual-ad-targeting-for-video-solution</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/iris-tv-ceo-appear-nab-show-2018-panel-supersizing-social</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Richie%20Hyden%20IRIS.TV%20COO%20Beet%20Retreat%20IRIS-enabled%20Ecosystem.jpeg</image:loc><image:caption>Richie Hyden IRIS.TV COO Beet Retreat IRIS-enabled Ecosystem</image:caption><image:title>Richie Hyden IRIS.TV COO Beet Retreat IRIS-enabled Ecosystem</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/radio-itvt-the-future-of-ai-and-advertising-at-tv-of-tomorrow-show</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/partner-case-study-silverbullets-4d-and-axa-insurance</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20x%20GroupM.png</image:loc><image:caption>IRIS.TV x GroupM</image:caption><image:title>IRIS.TV x GroupM</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%204D%20-%20AXA%20Insurance%20Case%20Study.png</image:loc><image:caption>IRIS.TV 4D - AXA Insurance Case Study</image:caption><image:title>IRIS.TV 4D - AXA Insurance Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Oracle%20TTD%20IRIS.TV.png</image:loc><image:caption>Oracle TTD IRIS.TV</image:caption><image:title>Oracle TTD IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20AXA%20Silverbullet%204D%20Case%20Study.png</image:loc><image:caption>IRIS.TV AXA Silverbullet 4D Case Study</image:caption><image:title>IRIS.TV AXA Silverbullet 4D Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><lastmod>2022-12-20</lastmod></url><url><loc>https://blog.iris.tv/en/powers-contextually-relevant-ctv-ad-inventory-for-plex</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Blog%20Image.png</image:loc><image:caption>Blog Image</image:caption><image:title>Blog Image</image:title></image:image><lastmod>2021-08-24</lastmod></url><url><loc>https://blog.iris.tv/en/top-contextual-segments-november</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/DataPartners%20Logo%20Grouped.png</image:loc><image:caption>DataPartners Logo Grouped</image:caption><image:title>DataPartners Logo Grouped</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Top%20Segments%20December%202021.png</image:loc><image:caption>Top Segments December 2021</image:caption><image:title>Top Segments December 2021</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nov%20Top%20Segments%20Hero%20Image.png</image:loc><image:caption>Nov Top Segments Hero Image</image:caption><image:title>Nov Top Segments Hero Image</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/PMP%20TITLE%20IMAGE.png</image:loc><image:caption>PMP TITLE IMAGE</image:caption><image:title>PMP TITLE IMAGE</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2021-12-21</lastmod></url><url><loc>https://blog.iris.tv/en/iab-tech-lab-community-extension-extended-content-identifiers</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Richie%20Hyden%20-%20COO%20&amp;%20Co-founder%20IRIS.TV.jpeg</image:loc><image:caption>Richie Hyden - COO &amp; Co-founder IRIS.TV</image:caption><image:title>Richie Hyden - COO &amp; Co-founder IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20IAB%20Tech%20Lab%20Content%20Identifiers%20Blog%20Featured%20Image%20v3.png</image:loc><image:caption>IRIS.TV IAB Tech Lab Content Identifiers Blog Featured Image v3</image:caption><image:title>IRIS.TV IAB Tech Lab Content Identifiers Blog Featured Image v3</image:title></image:image><lastmod>2022-11-08</lastmod></url><url><loc>https://blog.iris.tv/en/zefr-joins-the-iris.tv-contextual-video-marketplace</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/Zefr%20Joins%20IRIS.TV%20Contextual%20Video%20Marketplace.png</image:loc><image:caption>Zefr Joins IRIS.TV Contextual Video Marketplace</image:caption><image:title>Zefr Joins IRIS.TV Contextual Video Marketplace</image:title></image:image><lastmod>2020-11-20</lastmod></url><url><loc>https://blog.iris.tv/en/silverpush-partners-with-iris.tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20CEO%20&amp;%20Co-Founder%20IRIS.TV.jpg</image:loc><image:caption>Field Garthwaite CEO &amp; Co-Founder IRIS.TV</image:caption><image:title>Field Garthwaite CEO &amp; Co-Founder IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2022-08-11</lastmod></url><url><loc>https://blog.iris.tv/en/wurl-and-iris.tv-partner-to-make-branddiscoverys-emotional-data-available-for-programmatic-activation-via-the-iris_id</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><lastmod>2024-04-03</lastmod></url><url><loc>https://blog.iris.tv/en/radio-itvt-podcast-discussing-ai-in-media-with-iris-tv-ceo-field-garthwaite</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/iab-uk-harnessing-the-power-of-context</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IAB%20UK%20IRIS.TV%20Context.png</image:loc><image:caption>IAB UK IRIS.TV Context</image:caption><image:title>IAB UK IRIS.TV Context</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2020-08-31</lastmod></url><url><loc>https://blog.iris.tv/en/vizio-ads-is-iris-enabled</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Brands%20Contextual%20Video%20from%20IRIS.TV%202022.png</image:loc><image:caption>Brands Contextual Video from IRIS.TV 2022</image:caption><image:title>Brands Contextual Video from IRIS.TV 2022</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Instagram%20Landscape%201080x566%20(10).png</image:loc><image:caption>Instagram Landscape 1080x566 (10)</image:caption><image:title>Instagram Landscape 1080x566 (10)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><lastmod>2023-04-14</lastmod></url><url><loc>https://blog.iris.tv/en/iris-tv-insights-quick-wins-to-maximize-q4-video-revenue-now</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/how-iristv-contextual-targeting-and-oracle-data-cloud-are-working-together</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/IRIS_TV-ODC-How-it-Works-for-Contextual-Ad-Targeting-for-Video-1.png</image:loc><image:caption>IRIS_TV-ODC-How-it-Works-for-Contextual-Ad-Targeting-for-Video-1</image:caption><image:title>IRIS_TV-ODC-How-it-Works-for-Contextual-Ad-Targeting-for-Video-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/ottera-integrates-with-iris.tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/OTTera&amp;IRIS.TV.png</image:loc><image:caption>OTTera&amp;IRIS.TV</image:caption><image:title>OTTera&amp;IRIS.TV</image:title></image:image><lastmod>2021-07-29</lastmod></url><url><loc>https://blog.iris.tv/en/press-release-ibm-watson-media-iris-tv-team-up-to-launch-ai-powered-video-recommendations</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/blog-sandbox</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS_December2025/IMAGE/iab-logo-42a6be03c07d1b89c3ad6c7017850c7b.png</image:loc><image:caption>iab-logo-42a6be03c07d1b89c3ad6c7017850c7b</image:caption><image:title>iab-logo-42a6be03c07d1b89c3ad6c7017850c7b</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS_December2025/IMAGE/iab-uk-logo-ab8123574cfab74082e5c1b70c9f9082.png</image:loc><image:caption>iab-uk-logo-ab8123574cfab74082e5c1b70c9f9082</image:caption><image:title>iab-uk-logo-ab8123574cfab74082e5c1b70c9f9082</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS_December2025/IMAGE/linkedin-6846ebe1b599240aad75f9e7e32ceb08.svg</image:loc><image:caption>linkedin-6846ebe1b599240aad75f9e7e32ceb08</image:caption><image:title>linkedin-6846ebe1b599240aad75f9e7e32ceb08</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS_December2025/IMAGE/instagram-1a94a0eee69e94a19c81472471d70197.svg</image:loc><image:caption>instagram-1a94a0eee69e94a19c81472471d70197</image:caption><image:title>instagram-1a94a0eee69e94a19c81472471d70197</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS_December2025/IMAGE/facebook-18fc3e50a6079ed47229ad65d8c637f1.svg</image:loc><image:caption>facebook-18fc3e50a6079ed47229ad65d8c637f1</image:caption><image:title>facebook-18fc3e50a6079ed47229ad65d8c637f1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS_December2025/IMAGE/deg-86215217f82b8d7fd4d9fbd44967f236.png</image:loc><image:caption>deg-86215217f82b8d7fd4d9fbd44967f236</image:caption><image:title>deg-86215217f82b8d7fd4d9fbd44967f236</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS_December2025/IMAGE/iris.tv-logo-v2-fc3c25303f47d12991b69a7ee6dff94f.svg</image:loc><image:caption>iris.tv-logo-v2-fc3c25303f47d12991b69a7ee6dff94f</image:caption><image:title>iris.tv-logo-v2-fc3c25303f47d12991b69a7ee6dff94f</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS_December2025/IMAGE/iab-tech-lab-a420a4c20713b24ed549e9c79e63ef7f.png</image:loc><image:caption>iab-tech-lab-a420a4c20713b24ed549e9c79e63ef7f</image:caption><image:title>iab-tech-lab-a420a4c20713b24ed549e9c79e63ef7f</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS_December2025/IMAGE/eidr-07cfbb1fc850d7f4a93878d489352d31.png</image:loc><image:caption>eidr-07cfbb1fc850d7f4a93878d489352d31</image:caption><image:title>eidr-07cfbb1fc850d7f4a93878d489352d31</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS_December2025/IMAGE/x-social-media-white-round-icon.png</image:loc><image:caption>x-social-media-white-round-icon</image:caption><image:title>x-social-media-white-round-icon</image:title></image:image><lastmod>2026-04-02</lastmod></url><url><loc>https://blog.iris.tv/en/viant-technology-announces-acquisition-of-iris.tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Viant%20x%20IRIS.TV%20Thumbnail.png</image:loc><image:caption>Viant x IRIS.TV Thumbnail</image:caption><image:title>Viant x IRIS.TV Thumbnail</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Navigating%20the%20CTV%20Revolution%20-%20Social%20Promotion%20(2).png</image:loc><image:caption>Navigating the CTV Revolution - Social Promotion (2)</image:caption><image:title>Navigating the CTV Revolution - Social Promotion (2)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/iristv.png</image:loc><image:caption>iristv</image:caption><image:title>iristv</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><lastmod>2024-11-13</lastmod></url><url><loc>https://blog.iris.tv/en/beet-retreat-brands-seek-greater-transparency-for-ctv-ads</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/1-Field%20Garthwaite%20Beet%20Retreat%202021.png</image:loc><image:caption>1-Field Garthwaite Beet Retreat 2021</image:caption><image:title>1-Field Garthwaite Beet Retreat 2021</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2021-11-09</lastmod></url><url><loc>https://blog.iris.tv/en/event-videonuze-targeting-in-ctv-the-new-data-paradigm</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Richie%20Hyden%20IRIS.TV%20COO%20Beet%20Retreat%20IRIS-enabled%20Ecosystem.jpeg</image:loc><image:caption>Richie Hyden IRIS.TV COO Beet Retreat IRIS-enabled Ecosystem</image:caption><image:title>Richie Hyden IRIS.TV COO Beet Retreat IRIS-enabled Ecosystem</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG%20Pre-Conference%20Interview%20with%20Lauren%20Gabriele.png</image:loc><image:caption>IG Pre-Conference Interview with Lauren Gabriele</image:caption><image:title>IG Pre-Conference Interview with Lauren Gabriele</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><lastmod>2021-06-25</lastmod></url><url><loc>https://blog.iris.tv/en/press-comscore-and-iris.tv-introduce-contextual-targeting-for-connected-tv-and-video-advertising</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/three-simple-ways-to-grow-your-video-revenue-with-iris-tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/View-Retention-Chart-IRIS-Vision-1024x538.png</image:loc><image:caption>View-Retention-Chart-IRIS-Vision-1024x538</image:caption><image:title>View-Retention-Chart-IRIS-Vision-1024x538</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Campaign-Manager-IRIS-Vision-1024x381.png</image:loc><image:caption>Campaign-Manager-IRIS-Vision-1024x381</image:caption><image:title>Campaign-Manager-IRIS-Vision-1024x381</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/top-video-metrics-and-how-to-take-action-from-them</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screen-Shot-2019-05-16-at-11_25_20-AM-1024x541.png</image:loc><image:caption>Screen-Shot-2019-05-16-at-11_25_20-AM-1024x541</image:caption><image:title>Screen-Shot-2019-05-16-at-11_25_20-AM-1024x541</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screenshot-2019-06-03-12_47_43-1024x542.png</image:loc><image:caption>Screenshot-2019-06-03-12_47_43-1024x542</image:caption><image:title>Screenshot-2019-06-03-12_47_43-1024x542</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_279424037-1.jpeg</image:loc><image:caption>AdobeStock_279424037-1</image:caption><image:title>AdobeStock_279424037-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2022-02-16</lastmod></url><url><loc>https://blog.iris.tv/en/super-bowl-recap-how-to-maximize-audience-retention-around-tentpole-events</loc><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/super-bowl-video-views.png</image:loc><image:caption>super-bowl-video-views</image:caption><image:title>super-bowl-video-views</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/sb-blog.png</image:loc><image:caption>sb-blog</image:caption><image:title>sb-blog</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/top-contextual-segments-for-video-targeting-guide</loc><image:image><image:loc>https://blog.iris.tv/hubfs/TopContextSegments_Oct2021.png</image:loc><image:caption>TopContextSegments_Oct2021</image:caption><image:title>TopContextSegments_Oct2021</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/PMP%20TITLE%20IMAGE.png</image:loc><image:caption>PMP TITLE IMAGE</image:caption><image:title>PMP TITLE IMAGE</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/image-png-1.png</image:loc><image:caption>image-png-1</image:caption><image:title>image-png-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><lastmod>2021-11-16</lastmod></url><url><loc>https://blog.iris.tv/en/press-release-iris-tv-promotes-three-top-management-christian-de-gennaro-rohan-castelino-ryan-pershad</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/videobyte-and-iris.tv-partner-to-bring-enhanced-contextual-enablement-to-ctv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Videobyte%20+%20IRIS.TV.png</image:loc><image:caption>Videobyte + IRIS.TV</image:caption><image:title>Videobyte + IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2021-11-16</lastmod></url><url><loc>https://blog.iris.tv/en/iris-tv-co-founder-richie-hyden-named-to-forbes-magazine-30-under-30</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/gumgum-spotx-and-iris.tv-come-together-to-support-covid-19-vaccine-awareness</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20GumGum%20SpotX%20Covid%2019%20Vacccine.png</image:loc><image:caption>IRIS.TV GumGum SpotX Covid 19 Vacccine</image:caption><image:title>IRIS.TV GumGum SpotX Covid 19 Vacccine</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2021-06-30</lastmod></url><url><loc>https://blog.iris.tv/en/case-study-real-estate-australia-utilized-iris-tvs-adaptive-plugin-supercharge-user-experience</loc><video:video><video:thumbnail_loc>https://6425339.fs1.hubspotusercontent-na1.net/hubfs/6425339/REA.mp4/medium.jpg</video:thumbnail_loc><video:title>REA</video:title><video:description>REA</video:description><video:content_loc>https://blog.iris.tv/hubfs/REA.mp4</video:content_loc><video:duration>59</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Ana-Row-500x500.png</image:loc><image:caption>Ana-Row-500x500</image:caption><image:title>Ana-Row-500x500</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Digiday%20Business%20of%20TV%20Forum%20IRIS.TV.png</image:loc><image:caption>Digiday Business of TV Forum IRIS.TV</image:caption><image:title>Digiday Business of TV Forum IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Monique-Knoblanche-500x500.png</image:loc><image:caption>Monique-Knoblanche-500x500</image:caption><image:title>Monique-Knoblanche-500x500</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20AXA%20Silverbullet%204D%20Case%20Study.png</image:loc><image:caption>IRIS.TV AXA Silverbullet 4D Case Study</image:caption><image:title>IRIS.TV AXA Silverbullet 4D Case Study</image:title></image:image><lastmod>2022-08-31</lastmod></url><url><loc>https://blog.iris.tv/en/video-data-seasonal-niche-audiences-spring-holidays-2022</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Spring%20Q2%20segments.png</image:loc><image:caption>Spring Q2 segments</image:caption><image:title>Spring Q2 segments</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2022-03-31</lastmod></url><url><loc>https://blog.iris.tv/en/audience-and-revenue-immediate-actions-to-deliver-against-q4-goals</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Article-Page-with-IRIS_TV-enabled-Video-player-and-carousels-highlighted-caption.png</image:loc><image:caption>Article-Page-with-IRIS_TV-enabled-Video-player-and-carousels-highlighted-caption</image:caption><image:title>Article-Page-with-IRIS_TV-enabled-Video-player-and-carousels-highlighted-caption</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-joins-amazon-publisher-services-connections-marketplace</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2022-09-01</lastmod></url><url><loc>https://blog.iris.tv/en/fireside-chat-with-michael-kahn-episode-2-cookies-context-and-future-of-advertising</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20Fireside%20Chat%20with%20MK%20-%20Episode%202-%20Nick%20Rau.png</image:loc><image:caption>IRIS.TV Fireside Chat with MK - Episode 2- Nick Rau</image:caption><image:title>IRIS.TV Fireside Chat with MK - Episode 2- Nick Rau</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><lastmod>2020-07-09</lastmod></url><url><loc>https://blog.iris.tv/en/verizon-digital-media-services-cements-partnerships-with-theo-technologies-and-iris-tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/press-release-iris.tv-integrates-springserve-into-its-contextual-video-marketplace</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Integrates%20SpringServe%20into%20its%20Contextual%20Video%20Marketplace%20to%20Activate%20Context%20and%20Brand-Safety%20Data%20.png</image:loc><image:caption>IRIS.TV Integrates SpringServe into its Contextual Video Marketplace to Activate Context and Brand-Safety Data </image:caption><image:title>IRIS.TV Integrates SpringServe into its Contextual Video Marketplace to Activate Context and Brand-Safety Data </image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-selects-springserve-as-first-ad-server-to-deliver-contextual-data-for-connected-tve-here</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Spring%20Serve%20IRIS.TV%20Partnership%20for%20Contextual%20Advertising%20for%20Connected%20TV.png</image:loc><image:caption>Spring Serve IRIS.TV Partnership for Contextual Advertising for Connected TV</image:caption><image:title>Spring Serve IRIS.TV Partnership for Contextual Advertising for Connected TV</image:title></image:image><lastmod>2021-09-23</lastmod></url><url><loc>https://blog.iris.tv/en/product-update-iris-vision-initial-asset-leaderboard</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS%20Vision%E2%84%A2%20-%20Initial%20Asset%20Leaderboard%20.png</image:loc><image:caption>IRIS Vision™ - Initial Asset Leaderboard </image:caption><image:title>IRIS Vision™ - Initial Asset Leaderboard </image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><lastmod>2020-05-07</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-announces-nancy-neumann-greys-promotion-to-senior-vice-president-of-business-development</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Oracle%20TTD%20IRIS.TV.png</image:loc><image:caption>Oracle TTD IRIS.TV</image:caption><image:title>Oracle TTD IRIS.TV</image:title></image:image><lastmod>2024-03-07</lastmod></url><url><loc>https://blog.iris.tv/en/tackle-nfl-season-with-these-video-programming-tips</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screenshot-2019-09-26-15_03_40-1024x561.png</image:loc><image:caption>Screenshot-2019-09-26-15_03_40-1024x561</image:caption><image:title>Screenshot-2019-09-26-15_03_40-1024x561</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screenshot-2019-09-26-13_16_41.png</image:loc><image:caption>Screenshot-2019-09-26-13_16_41</image:caption><image:title>Screenshot-2019-09-26-13_16_41</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screen-Shot-2019-09-26-at-5_03_39-PM.png</image:loc><image:caption>Screen-Shot-2019-09-26-at-5_03_39-PM</image:caption><image:title>Screen-Shot-2019-09-26-at-5_03_39-PM</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screenshot-2019-09-26-15_10_22-1024x579.png</image:loc><image:caption>Screenshot-2019-09-26-15_10_22-1024x579</image:caption><image:title>Screenshot-2019-09-26-15_10_22-1024x579</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screenshot-2019-09-26-14_54_25-1024x578.png</image:loc><image:caption>Screenshot-2019-09-26-14_54_25-1024x578</image:caption><image:title>Screenshot-2019-09-26-14_54_25-1024x578</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/tvision-is-iris-enabled</loc><image:image><image:loc>https://blog.iris.tv/hubfs/TAIV%20x%20IRIS.TV%20(1).png</image:loc><image:caption>TAIV x IRIS.TV (1)</image:caption><image:title>TAIV x IRIS.TV (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20Tubi.png</image:loc><image:caption>IRIS-enabled x Tubi</image:caption><image:title>IRIS-enabled x Tubi</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/PMG%20IRIS%20IndexExchange%20Case%20Study%20(3).png</image:loc><image:caption>PMG IRIS IndexExchange Case Study (3)</image:caption><image:title>PMG IRIS IndexExchange Case Study (3)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20JWP%20Connatix.png</image:loc><image:caption>IRIS-enabled x JWP Connatix</image:caption><image:title>IRIS-enabled x JWP Connatix</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/TVision%20x%20IRIS.TV.png</image:loc><image:caption>TVision x IRIS.TV</image:caption><image:title>TVision x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/undefined.jpeg</image:loc><image:caption>undefined</image:caption><image:title>undefined</image:title></image:image><lastmod>2026-01-05</lastmod></url><url><loc>https://blog.iris.tv/en/jwp-connatix-is-iris-enabled</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20TCL%20(1).png</image:loc><image:caption>IRIS-enabled x TCL (1)</image:caption><image:title>IRIS-enabled x TCL (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/TAIV%20x%20IRIS.TV%20(1).png</image:loc><image:caption>TAIV x IRIS.TV (1)</image:caption><image:title>TAIV x IRIS.TV (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20Tubi.png</image:loc><image:caption>IRIS-enabled x Tubi</image:caption><image:title>IRIS-enabled x Tubi</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Basis%20x%20IRIS.TV.png</image:loc><image:caption>Basis x IRIS.TV</image:caption><image:title>Basis x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20JWP%20Connatix.png</image:loc><image:caption>IRIS-enabled x JWP Connatix</image:caption><image:title>IRIS-enabled x JWP Connatix</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://blog.iris.tv/en/emmys-preview-2019</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screenshot-2019-09-18-15_11_46-1024x393.png</image:loc><image:caption>Screenshot-2019-09-18-15_11_46-1024x393</image:caption><image:title>Screenshot-2019-09-18-15_11_46-1024x393</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/cannes-lions-bringing-together-relevant-ad-and-content-experiences-for-video</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/how-future-today-is-leveraging-the-iris_id-and-video-level-contextual-targeting-to-increase-yield-and-revenue-in-ctv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Viant%20x%20IRIS.TV%20Thumbnail.png</image:loc><image:caption>Viant x IRIS.TV Thumbnail</image:caption><image:title>Viant x IRIS.TV Thumbnail</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/iristv.png</image:loc><image:caption>iristv</image:caption><image:title>iristv</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Navigating%20the%20CTV%20Revolution%20-%20Social%20Promotion%20(2).png</image:loc><image:caption>Navigating the CTV Revolution - Social Promotion (2)</image:caption><image:title>Navigating the CTV Revolution - Social Promotion (2)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2024-11-14</lastmod></url><url><loc>https://blog.iris.tv/en/video-programming-rules-when-overriding-the-machine-is-the-right-play</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screen-Shot-2019-05-16-at-11_25_58-AM.png</image:loc><image:caption>Screen-Shot-2019-05-16-at-11_25_58-AM</image:caption><image:title>Screen-Shot-2019-05-16-at-11_25_58-AM</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/IRIS-Vision-Programming-Rules-1.png</image:loc><image:caption>IRIS-Vision-Programming-Rules-1</image:caption><image:title>IRIS-Vision-Programming-Rules-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-and-xandr-partner-to-enable-video-level-contextual-advertising</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20x%20Xandr%20SSP.png</image:loc><image:caption>IRIS.TV x Xandr SSP</image:caption><image:title>IRIS.TV x Xandr SSP</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2022-12-08</lastmod></url><url><loc>https://blog.iris.tv/en/introducing-contextual-ad-targeting-for-video</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Contextual%20Video%20Marketplace%2020200318.png</image:loc><image:caption>Contextual Video Marketplace 20200318</image:caption><image:title>Contextual Video Marketplace 20200318</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Brand-Aligned-Segments-Contextual-Ad-Targeting-1.png</image:loc><image:caption>Brand-Aligned-Segments-Contextual-Ad-Targeting-1</image:caption><image:title>Brand-Aligned-Segments-Contextual-Ad-Targeting-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/as-youtube-advertisers-experience-diminishing-returns-video-level-data-helps-to-regain-ground-on-other-platforms</loc><image:image><image:loc>https://blog.iris.tv/hubfs/leon-bublitz-uDTzfsGJihw-unsplash-scaled-1.jpeg</image:loc><image:caption>leon-bublitz-uDTzfsGJihw-unsplash-scaled-1</image:caption><image:title>leon-bublitz-uDTzfsGJihw-unsplash-scaled-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Field%20Garthwaite%20CEO%20(1).jpg</image:loc><image:caption>Field Garthwaite CEO (1)</image:caption><image:title>Field Garthwaite CEO (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2021-10-21</lastmod></url><url><loc>https://blog.iris.tv/en/silverbullet-integrates-4d-with-iris.tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Integrates%20Silverbullet%204D%20for%20Video%20Level%20Contextual%20Targeting.png</image:loc><image:caption>IRIS.TV Integrates Silverbullet 4D for Video Level Contextual Targeting</image:caption><image:title>IRIS.TV Integrates Silverbullet 4D for Video Level Contextual Targeting</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2021-03-10</lastmod></url><url><loc>https://blog.iris.tv/en/iris-tv-insights-making-holiday-season-work-video-business</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/live-event-contextual-relevance-for-digital-publishers</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20STN%20Digital%20Leadership%20Panel.jpeg</image:loc><image:caption>IRIS.TV STN Digital Leadership Panel</image:caption><image:title>IRIS.TV STN Digital Leadership Panel</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2020-10-28</lastmod></url><url><loc>https://blog.iris.tv/en/kerv-integrates-with-iris.tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/FB%20-%20Kerv%20+%20IRIS.TV%20Video-Level%20Contextual%20Targeting.png</image:loc><image:caption>FB - Kerv + IRIS.TV Video-Level Contextual Targeting</image:caption><image:title>FB - Kerv + IRIS.TV Video-Level Contextual Targeting</image:title></image:image><lastmod>2021-06-22</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-announces-18-million-series-b-funding-round-led-by-intel-capital</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/im-321174.jpeg</image:loc><image:caption>im-321174</image:caption><image:title>im-321174</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2021-04-13</lastmod></url><url><loc>https://blog.iris.tv/en/nab-show-2019-iris-tv-co-founder-ceo-speaking-at-ibm-and-google</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/tubi-is-iris-enabled</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Basis%20x%20IRIS.TV.png</image:loc><image:caption>Basis x IRIS.TV</image:caption><image:title>Basis x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20TCL%20(1).png</image:loc><image:caption>IRIS-enabled x TCL (1)</image:caption><image:title>IRIS-enabled x TCL (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20JWP%20Connatix.png</image:loc><image:caption>IRIS-enabled x JWP Connatix</image:caption><image:title>IRIS-enabled x JWP Connatix</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/TAIV%20x%20IRIS.TV%20(1).png</image:loc><image:caption>TAIV x IRIS.TV (1)</image:caption><image:title>TAIV x IRIS.TV (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20Tubi.png</image:loc><image:caption>IRIS-enabled x Tubi</image:caption><image:title>IRIS-enabled x Tubi</image:title></image:image><lastmod>2025-10-29</lastmod></url><url><loc>https://blog.iris.tv/en/iris-enabled-contextual-segments-available-in-magnite-clearline</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Viant%20x%20IRIS.TV%20Thumbnail.png</image:loc><image:caption>Viant x IRIS.TV Thumbnail</image:caption><image:title>Viant x IRIS.TV Thumbnail</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Innovid_IRISTV_16_9.jpeg</image:loc><image:caption>Innovid_IRISTV_16_9</image:caption><image:title>Innovid_IRISTV_16_9</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Screenshot%202024-12-18%20at%201.45.05%20PM.png</image:loc><image:caption>Screenshot 2024-12-18 at 1.45.05 PM</image:caption><image:title>Screenshot 2024-12-18 at 1.45.05 PM</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Magnite%20x%20IRIS.TV.png</image:loc><image:caption>Magnite x IRIS.TV</image:caption><image:title>Magnite x IRIS.TV</image:title></image:image><lastmod>2024-12-19</lastmod></url><url><loc>https://blog.iris.tv/en/top-5-ways-publishers-can-improve-video-lift</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screen-Shot-2019-05-16-at-11_25_58-AM-1024x839.png</image:loc><image:caption>Screen-Shot-2019-05-16-at-11_25_58-AM-1024x839</image:caption><image:title>Screen-Shot-2019-05-16-at-11_25_58-AM-1024x839</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screen-Shot-2019-05-16-at-11_25_20-AM-1024x541.png</image:loc><image:caption>Screen-Shot-2019-05-16-at-11_25_20-AM-1024x541</image:caption><image:title>Screen-Shot-2019-05-16-at-11_25_20-AM-1024x541</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/IRIS_TV-Interactive-Features.png</image:loc><image:caption>IRIS_TV-Interactive-Features</image:caption><image:title>IRIS_TV-Interactive-Features</image:title></image:image><lastmod>2022-02-16</lastmod></url><url><loc>https://blog.iris.tv/en/product-update-oracle-advertisings-video-level-contextual-intelligence-and-brand-suitability-segments-available-for-pre-bid-targeting</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Example%20of%20IRIS-enabled%20video%20OCI.png</image:loc><image:caption>Example of IRIS-enabled video OCI</image:caption><image:title>Example of IRIS-enabled video OCI</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Oracle%20Nonendemic%202.gif</image:loc><image:caption>Oracle Nonendemic 2</image:caption><image:title>Oracle Nonendemic 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Oracle%20Endemic.gif</image:loc><image:caption>Oracle Endemic</image:caption><image:title>Oracle Endemic</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/How%20it%20Works%20Oracle%20TTD.png</image:loc><image:caption>How it Works Oracle TTD</image:caption><image:title>How it Works Oracle TTD</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Oracle%20TTD%20IRIS.TV.png</image:loc><image:caption>Oracle TTD IRIS.TV</image:caption><image:title>Oracle TTD IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><lastmod>2023-10-18</lastmod></url><url><loc>https://blog.iris.tv/en/were-building-a-category-leader</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Field%20Garthwaite%20CEO%20(1).jpg</image:loc><image:caption>Field Garthwaite CEO (1)</image:caption><image:title>Field Garthwaite CEO (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS_TV_Logo_GIF_WHITE_Loop-wide.gif</image:loc><image:caption>IRIS_TV_Logo_GIF_WHITE_Loop-wide</image:caption><image:title>IRIS_TV_Logo_GIF_WHITE_Loop-wide</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2021-04-09</lastmod></url><url><loc>https://blog.iris.tv/en/frankly-partners-iris-tv-launch-frankly-artificial-intelligence-ai-initiative</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/introducing-our-new-brand-identity</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2022-03-24</lastmod></url><url><loc>https://blog.iris.tv/en/iris-tv-insights-four-strategies-to-survive-and-thrive-google-chrome-browser-updates</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Asset-Categorization-Percentage.png</image:loc><image:caption>Asset-Categorization-Percentage</image:caption><image:title>Asset-Categorization-Percentage</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Top-Categories-Demand-less-Supply.png</image:loc><image:caption>Top-Categories-Demand-less-Supply</image:caption><image:title>Top-Categories-Demand-less-Supply</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Carousel-Right-Rail-Recommendation-Adaptive-Plugin.png</image:loc><image:caption>Carousel-Right-Rail-Recommendation-Adaptive-Plugin</image:caption><image:title>Carousel-Right-Rail-Recommendation-Adaptive-Plugin</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Top-Categories-Supply-less-Demand.png</image:loc><image:caption>Top-Categories-Supply-less-Demand</image:caption><image:title>Top-Categories-Supply-less-Demand</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/press-release-iris-tv-expands-to-11-countries-video-ad-views-jump-700</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/top-contextual-segments-for-video-targeting</loc><image:image><image:loc>https://blog.iris.tv/hubfs/image-png-1.png</image:loc><image:caption>image-png-1</image:caption><image:title>image-png-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Top%20Segments%20-%20Sept%202021-3.png</image:loc><image:caption>Top Segments - Sept 2021-3</image:caption><image:title>Top Segments - Sept 2021-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><lastmod>2021-10-29</lastmod></url><url><loc>https://blog.iris.tv/en/stuart-keith-joins-iris.tv-as-vp-of-publisher-partnerships-emea</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20Stuart%20Keith%20VP%20of%20Publisher%20Partnerships%20EMEA.png</image:loc><image:caption>IRIS.TV Stuart Keith VP of Publisher Partnerships EMEA</image:caption><image:title>IRIS.TV Stuart Keith VP of Publisher Partnerships EMEA</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2021-05-10</lastmod></url><url><loc>https://blog.iris.tv/en/tv-rev-what-really-is-first-party-data</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Field%20Garthwaite%20CEO%20(1).jpg</image:loc><image:caption>Field Garthwaite CEO (1)</image:caption><image:title>Field Garthwaite CEO (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.png</image:loc><image:caption>IRIS</image:caption><image:title>IRIS</image:title></image:image><lastmod>2021-10-28</lastmod></url><url><loc>https://blog.iris.tv/en/iris-tv-insights-5-tips-to-maximize-video-engagement-during-the-summer-slump</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screen-Shot-2018-07-16-at-9_14_01-PM.png</image:loc><image:caption>Screen-Shot-2018-07-16-at-9_14_01-PM</image:caption><image:title>Screen-Shot-2018-07-16-at-9_14_01-PM</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Pageexample.png</image:loc><image:caption>Pageexample</image:caption><image:title>Pageexample</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/IRIS_TV-Insights-Mobile-Friendly-Clips.png</image:loc><image:caption>IRIS_TV-Insights-Mobile-Friendly-Clips</image:caption><image:title>IRIS_TV-Insights-Mobile-Friendly-Clips</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/SocialClips.png</image:loc><image:caption>SocialClips</image:caption><image:title>SocialClips</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/press-release-spectrum-media-services-joins-iris.tvs-contextual-video-marketplace</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/Spectrum%20joins%20IRIS.TV%20Contextual%20Video%20Marketplace.png</image:loc><image:caption>Spectrum joins IRIS.TV Contextual Video Marketplace</image:caption><image:title>Spectrum joins IRIS.TV Contextual Video Marketplace</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/introducing-the-iris-enabled-contextual-ctv-deal-library</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20Contextual%20Deal%20Library%20Blog.gif</image:loc><image:caption>IRIS-enabled Contextual Deal Library Blog</image:caption><image:title>IRIS-enabled Contextual Deal Library Blog</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2024-03-07</lastmod></url><url><loc>https://blog.iris.tv/en/xumo-play-is-iris-enabled</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20XUMO%20(1).png</image:loc><image:caption>IRIS-enabled x XUMO (1)</image:caption><image:title>IRIS-enabled x XUMO (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/XumoPlay_LiveGuide.png</image:loc><image:caption>XumoPlay_LiveGuide</image:caption><image:title>XumoPlay_LiveGuide</image:title></image:image><lastmod>2023-09-14</lastmod></url><url><loc>https://blog.iris.tv/en/mckinsey-company-talks-to-iris-tv-ceo-about-tv-personalization</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/creating-a-winning-video-strategy-for-awards-season</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/how-publishers-can-tune-in-to-their-audiences-for-game-of-thrones-final-episodes</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screen-Shot-2019-05-09-at-5_04_10-PM.png</image:loc><image:caption>Screen-Shot-2019-05-09-at-5_04_10-PM</image:caption><image:title>Screen-Shot-2019-05-09-at-5_04_10-PM</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/video-programming-playbook-metadata-taxonomy</loc><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screenshot-2019-03-28-13_15_05-1.png</image:loc><image:caption>Screenshot-2019-03-28-13_15_05-1</image:caption><image:title>Screenshot-2019-03-28-13_15_05-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Metadata-Health-Checklist-4-683x1024.png</image:loc><image:caption>Metadata-Health-Checklist-4-683x1024</image:caption><image:title>Metadata-Health-Checklist-4-683x1024</image:title></image:image><lastmod>2022-03-24</lastmod></url><url><loc>https://blog.iris.tv/en/podcast-emarketer-bringing-content-signals-to-video-ad-impressions</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/eMarketer%20IRIS.TV%20Field%20Garthwaite%20Podcast%20Contextual%20Targeting%20for%20CTV.png</image:loc><image:caption>eMarketer IRIS.TV Field Garthwaite Podcast Contextual Targeting for CTV</image:caption><image:title>eMarketer IRIS.TV Field Garthwaite Podcast Contextual Targeting for CTV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/eMarketer%20-%20Behind%20the%20Numbers%20Podcast%20-%20Field%20Garthwaite%20-%20Contextual%20Targeting%20IRIS.TV.png</image:loc><image:caption>eMarketer - Behind the Numbers Podcast - Field Garthwaite - Contextual Targeting IRIS.TV</image:caption><image:title>eMarketer - Behind the Numbers Podcast - Field Garthwaite - Contextual Targeting IRIS.TV</image:title></image:image><lastmod>2021-07-28</lastmod></url><url><loc>https://blog.iris.tv/en/how-video-advertising-is-actually-becoming-more-brand-safe-in-the-age-of-covid-19</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20-%20Percentage%20of%20Desktop%20Users%20Feb-March%20Globally.png</image:loc><image:caption>IRIS.TV - Percentage of Desktop Users Feb-March Globally</image:caption><image:title>IRIS.TV - Percentage of Desktop Users Feb-March Globally</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV-Percentage%20of%20Sessions%20from%20Publisher%20Type%20March%202020.png</image:loc><image:caption>IRIS.TV-Percentage of Sessions from Publisher Type March 2020</image:caption><image:title>IRIS.TV-Percentage of Sessions from Publisher Type March 2020</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV-How%20Video%20Advertising%20is%20Actually%20Becoming%20More%20Brand-Safe%20in%20the%20Age%20of%20COVID-19.png</image:loc><image:caption>IRIS.TV-How Video Advertising is Actually Becoming More Brand-Safe in the Age of COVID-19</image:caption><image:title>IRIS.TV-How Video Advertising is Actually Becoming More Brand-Safe in the Age of COVID-19</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/20200304%20-%20Partner%20Logo%20Contextual%20Video%20Marketplace.png</image:loc><image:caption>20200304 - Partner Logo Contextual Video Marketplace</image:caption><image:title>20200304 - Partner Logo Contextual Video Marketplace</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20-%20Percentage%20of%20Brand%20Unsafe%20Impressions%20Related%20to%20Coronavirus-COVID-19.png</image:loc><image:caption>IRIS.TV - Percentage of Brand Unsafe Impressions Related to Coronavirus-COVID-19</image:caption><image:title>IRIS.TV - Percentage of Brand Unsafe Impressions Related to Coronavirus-COVID-19</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV-Top%20Contextual%20Categories%20Proportion%20of%20Video%20Impressions%20March%202020.png</image:loc><image:caption>IRIS.TV-Top Contextual Categories Proportion of Video Impressions March 2020</image:caption><image:title>IRIS.TV-Top Contextual Categories Proportion of Video Impressions March 2020</image:title></image:image><lastmod>2020-03-30</lastmod></url><url><loc>https://blog.iris.tv/en/research-consumers-pay-4x-more-attention-to-ai-enabled-contextually-targeted-ctv-ads</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Consumer%20Research%20Driving%20Viewer%20Attention%20and%20Brand%20Metrics%20in%20CTV%20Advertising%20Understanding%20the%20Impact%20of%20AI%20in%20Contextual%20Targeting.png</image:loc><image:caption>Consumer Research Driving Viewer Attention and Brand Metrics in CTV Advertising Understanding the Impact of AI in Contextual Targeting</image:caption><image:title>Consumer Research Driving Viewer Attention and Brand Metrics in CTV Advertising Understanding the Impact of AI in Contextual Targeting</image:title></image:image><lastmod>2023-10-26</lastmod></url><url><loc>https://blog.iris.tv/en/spotx-importance-of-contextual-targeting-for-digital-video</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20CVM%20Featured%20-%20flat.png</image:loc><image:caption>IRIS.TV CVM Featured - flat</image:caption><image:title>IRIS.TV CVM Featured - flat</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><lastmod>2020-11-20</lastmod></url><url><loc>https://blog.iris.tv/en/ctv-publisher-vuuzle-tv-joins-the-iris.tv-contextual-video-marketplace</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/Vuuzle%20TV%20Joins%20the%20IRIS.TV%20Contextual%20Video%20Marketplace.png</image:loc><image:caption>Vuuzle TV Joins the IRIS.TV Contextual Video Marketplace</image:caption><image:title>Vuuzle TV Joins the IRIS.TV Contextual Video Marketplace</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2020-06-09</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-partners-with-pubmatic</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20PubMatic%20Video%20Level%20Contextual%20Targeting.jpeg</image:loc><image:caption>IRIS.TV PubMatic Video Level Contextual Targeting</image:caption><image:title>IRIS.TV PubMatic Video Level Contextual Targeting</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2021-06-29</lastmod></url><url><loc>https://blog.iris.tv/en/infographic-optimizing-the-future-with-augmented-intelligence</loc><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/IRIS_TV-Thinking-Ahead-Optimizing-the-Future-with-Augmented-Intelligence-1.jpg</image:loc><image:caption>IRIS_TV-Thinking-Ahead-Optimizing-the-Future-with-Augmented-Intelligence-1</image:caption><image:title>IRIS_TV-Thinking-Ahead-Optimizing-the-Future-with-Augmented-Intelligence-1</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/how-can-marketers-plan-for-the-future-of-ctv-advertising</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/pictureenvision.png</image:loc><image:caption>pictureenvision</image:caption><image:title>pictureenvision</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><lastmod>2021-07-22</lastmod></url><url><loc>https://blog.iris.tv/en/ctv-unleashed-why-marketers-are-embracing-context...again</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Premium%20CTV%20ROAS%20vs%20Avg%20all%20TV%20and%20Media.png</image:loc><image:caption>Premium CTV ROAS vs Avg all TV and Media</image:caption><image:title>Premium CTV ROAS vs Avg all TV and Media</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Bill%20Harvey%20RMT%20-%20IRIS.TV.png</image:loc><image:caption>Bill Harvey RMT - IRIS.TV</image:caption><image:title>Bill Harvey RMT - IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20CTV%20Unleashed-%20Why%20Marketers%20are%20Embracing%20Context...Again.png</image:loc><image:caption>IRIS.TV CTV Unleashed- Why Marketers are Embracing Context...Again</image:caption><image:title>IRIS.TV CTV Unleashed- Why Marketers are Embracing Context...Again</image:title></image:image><lastmod>2020-12-04</lastmod></url><url><loc>https://blog.iris.tv/en/introducing-the-iris.tv-contentid</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Data%20Flow%20iris_id%20Contextual%20Video%20Marketplace-1.png</image:loc><image:caption>Data Flow iris_id Contextual Video Marketplace-1</image:caption><image:title>Data Flow iris_id Contextual Video Marketplace-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS%20ID%20Image.png</image:loc><image:caption>IRIS ID Image</image:caption><image:title>IRIS ID Image</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2020-12-01</lastmod></url><url><loc>https://blog.iris.tv/en/what-is-video-level-data-help-advertisers</loc><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_187366937%20(1).jpeg</image:loc><image:caption>AdobeStock_187366937 (1)</image:caption><image:title>AdobeStock_187366937 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><lastmod>2022-03-31</lastmod></url><url><loc>https://blog.iris.tv/en/context-is-rebooted-for-ctv-unpacking-the-iris-enabled-ecosystem</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20Ecosystem-1.png</image:loc><image:caption>IRIS-enabled Ecosystem-1</image:caption><image:title>IRIS-enabled Ecosystem-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Richie%20Hyden%20IRIS.TV%20COO%20Beet%20Retreat%20IRIS-enabled%20Ecosystem.jpeg</image:loc><image:caption>Richie Hyden IRIS.TV COO Beet Retreat IRIS-enabled Ecosystem</image:caption><image:title>Richie Hyden IRIS.TV COO Beet Retreat IRIS-enabled Ecosystem</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2021-12-07</lastmod></url><url><loc>https://blog.iris.tv/en/video-iris.tv-platform-overview</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><lastmod>2023-01-09</lastmod></url><url><loc>https://blog.iris.tv/en/three-ways-brand-can-benefit-from-ctv-fragmentation</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/slide_2_v11.png</image:loc><image:caption>slide_2_v11</image:caption><image:title>slide_2_v11</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/SLIDE_4_v8.png</image:loc><image:caption>SLIDE_4_v8</image:caption><image:title>SLIDE_4_v8</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/AdobeStock_317505616.jpeg</image:loc><image:caption>AdobeStock_317505616</image:caption><image:title>AdobeStock_317505616</image:title></image:image><lastmod>2021-10-27</lastmod></url><url><loc>https://blog.iris.tv/en/video-programming-essentials-understanding-your-video-data</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Metadata-Health-Checklist-4-683x1024.png</image:loc><image:caption>Metadata-Health-Checklist-4-683x1024</image:caption><image:title>Metadata-Health-Checklist-4-683x1024</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><lastmod>2021-11-24</lastmod></url><url><loc>https://blog.iris.tv/en/podcast-aw360-iris.tv-brings-content-level-transparency-to-ctv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2021-12-13</lastmod></url><url><loc>https://blog.iris.tv/en/press-release-iris-tv-announces-built-in-video-personalization-for-google-cloud-video</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/virtual-fireside-chat-origin</loc><video:video><video:thumbnail_loc>https://6425339.fs1.hubspotusercontent-na1.net/hubfs/6425339/Origin_IRIS.TV%20Fireside%20Feb%2022.mp4.mp4/medium.jpg</video:thumbnail_loc><video:title>Origin_IRIS.TV Fireside Feb 22.mp4</video:title><video:description>Origin_IRIS.TV Fireside Feb 22.mp4</video:description><video:content_loc>https://blog.iris.tv/hubfs/Origin_IRIS.TV%20Fireside%20Feb%2022.mp4.mp4</video:content_loc><video:duration>2323</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Origin_IRIS.TV%20Fireside%20Infographic.png</image:loc><image:caption>Origin_IRIS.TV Fireside Infographic</image:caption><image:title>Origin_IRIS.TV Fireside Infographic</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><lastmod>2022-02-16</lastmod></url><url><loc>https://blog.iris.tv/en/ex.co-joins-iris.tvs-contextual-video-marketplace</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Ex.co%20joins%20IRIS.TV%20Contextual%20Video%20Marketplace.png</image:loc><image:caption>Ex.co joins IRIS.TV Contextual Video Marketplace</image:caption><image:title>Ex.co joins IRIS.TV Contextual Video Marketplace</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2020-05-04</lastmod></url><url><loc>https://blog.iris.tv/en/advertising-week-why-video-level-data-is-an-immediate-panacea-for-privacy-and-brand-safety-concerns</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Field%20Garthwaite%20CEO%20(1).jpg</image:loc><image:caption>Field Garthwaite CEO (1)</image:caption><image:title>Field Garthwaite CEO (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><lastmod>2022-05-12</lastmod></url><url><loc>https://blog.iris.tv/en/q4-22-seasonal-and-top-segments</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Spring%20Q2%20segments.png</image:loc><image:caption>Spring Q2 segments</image:caption><image:title>Spring Q2 segments</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/iris-banners-1030x600_copy%20(1).webp</image:loc><image:caption>iris-banners-1030x600_copy (1)</image:caption><image:title>iris-banners-1030x600_copy (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/November%202022%20IRIS-enabled%E2%84%A2%20Top%20Contextual%20Segments.png</image:loc><image:caption>November 2022 IRIS-enabled™ Top Contextual Segments</image:caption><image:title>November 2022 IRIS-enabled™ Top Contextual Segments</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20Q422%20Contextual%20Segments%20Report.jpg</image:loc><image:caption>IRIS.TV Q422 Contextual Segments Report</image:caption><image:title>IRIS.TV Q422 Contextual Segments Report</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Consumer%20Research%20Driving%20Viewer%20Attention%20and%20Brand%20Metrics%20in%20CTV%20Advertising%20Understanding%20the%20Impact%20of%20AI%20in%20Contextual%20Targeting.png</image:loc><image:caption>Consumer Research Driving Viewer Attention and Brand Metrics in CTV Advertising Understanding the Impact of AI in Contextual Targeting</image:caption><image:title>Consumer Research Driving Viewer Attention and Brand Metrics in CTV Advertising Understanding the Impact of AI in Contextual Targeting</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><lastmod>2022-11-08</lastmod></url><url><loc>https://blog.iris.tv/en/mediamath-is-the-first-dsp-to-utilize-the-iris_id-for-pre-bid-contextual-targeting-on-ctv-and-olv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/Iris-TV-Tiles_IRIS-MediaMath-LI.png</image:loc><image:caption>Iris-TV-Tiles_IRIS-MediaMath-LI</image:caption><image:title>Iris-TV-Tiles_IRIS-MediaMath-LI</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><lastmod>2021-01-13</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-strengthens-leadership-team-with-appointment-of-chief-marketing-officer-and-hires-vice-president-of-finance-and-operations</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20-%20Jim%20Heinzen%20VP%20Finance%20and%20Operations.png</image:loc><image:caption>Rohan Castelino CMO - Jim Heinzen VP Finance and Operations</image:caption><image:title>Rohan Castelino CMO - Jim Heinzen VP Finance and Operations</image:title></image:image><lastmod>2023-07-13</lastmod></url><url><loc>https://blog.iris.tv/en/danielharrison-named-cro</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/the-future-of-tv-is-audience-plus-content-not-one-or-the-other-says-iris.tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20+%20The%20Trade%20Desk%20Context%20+%20Audience%20=%20Relevance.jpg</image:loc><image:caption>IRIS.TV + The Trade Desk Context + Audience = Relevance</image:caption><image:title>IRIS.TV + The Trade Desk Context + Audience = Relevance</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2021-06-25</lastmod></url><url><loc>https://blog.iris.tv/en/nancy-neumann-grey-joins-iris.tv-as-vice-president-of-business-development-data-partnerships</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann%20Grey_LI_1200x628.png</image:loc><image:caption>Nancy Neumann Grey_LI_1200x628</image:caption><image:title>Nancy Neumann Grey_LI_1200x628</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2021-06-23</lastmod></url><url><loc>https://blog.iris.tv/en/essence-iris.tv-targeting-with-transparency-in-ctv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Digiday%20Business%20of%20TV%20Forum%20IRIS.TV.png</image:loc><image:caption>Digiday Business of TV Forum IRIS.TV</image:caption><image:title>Digiday Business of TV Forum IRIS.TV</image:title></image:image><lastmod>2021-07-06</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-partners-with-equativ-for-full-stack-integrations</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><lastmod>2023-10-30</lastmod></url><url><loc>https://blog.iris.tv/en/garrett-macdonald-joins-iris.tv-as-chief-commercial-officer</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2021-07-20</lastmod></url><url><loc>https://blog.iris.tv/en/context-data-is-first-party-data</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/bigstock-First-Party-Data-Concept-Cell--390222749.jpg</image:loc><image:caption>bigstock-First-Party-Data-Concept-Cell--390222749</image:caption><image:title>bigstock-First-Party-Data-Concept-Cell--390222749</image:title></image:image><lastmod>2021-10-07</lastmod></url><url><loc>https://blog.iris.tv/en/iris-tv-and-telaria-execute-contextual-and-brand-safe-ad-targeting-for-programmatic-video</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/panel-ats-london-data-driven-tv-its-all-about-execution</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Bill%20Swanson%20IRIS.TV%20Exchange%20Wire%20-%20ATS%20London%202021-1.png</image:loc><image:caption>Bill Swanson IRIS.TV Exchange Wire - ATS London 2021-1</image:caption><image:title>Bill Swanson IRIS.TV Exchange Wire - ATS London 2021-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2021-10-27</lastmod></url><url><loc>https://blog.iris.tv/en/cannes-lions-2024-navigating-the-ctv-revolution-with-contextual-targeting-1</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Navigating%20the%20CTV%20Revolution%20-%20Social%20Promotion%20(2).png</image:loc><image:caption>Navigating the CTV Revolution - Social Promotion (2)</image:caption><image:title>Navigating the CTV Revolution - Social Promotion (2)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><lastmod>2024-07-10</lastmod></url><url><loc>https://blog.iris.tv/en/akamai-tv-iris-tv-leads-ai-machine-learning-and-ott-video-personalization</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Richie%20Hyden%20IRIS.TV%20COO%20Beet%20Retreat%20IRIS-enabled%20Ecosystem.jpeg</image:loc><image:caption>Richie Hyden IRIS.TV COO Beet Retreat IRIS-enabled Ecosystem</image:caption><image:title>Richie Hyden IRIS.TV COO Beet Retreat IRIS-enabled Ecosystem</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/how-publishers-are-driving-revenue-during-covid-19</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Blog%20How%20Publishers%20are%20Engaging%20Audiences%20and%20Driving%20Revenue%20During%20COVID-19.png</image:loc><image:caption>Blog How Publishers are Engaging Audiences and Driving Revenue During COVID-19</image:caption><image:title>Blog How Publishers are Engaging Audiences and Driving Revenue During COVID-19</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20New%20Returning%20Loyal%20Sessions%20by%20Categories-1.png</image:loc><image:caption>IRIS.TV New Returning Loyal Sessions by Categories-1</image:caption><image:title>IRIS.TV New Returning Loyal Sessions by Categories-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20How%20Publishers%20are%20Driving%20Revenue%20During%20COVID-19.png</image:loc><image:caption>IRIS.TV How Publishers are Driving Revenue During COVID-19</image:caption><image:title>IRIS.TV How Publishers are Driving Revenue During COVID-19</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Blog%20How%20Publishers%20are%20Engaging%20Audiences%20and%20Driving%20Revenue%20During%20COVID-19-1.png</image:loc><image:caption>Blog How Publishers are Engaging Audiences and Driving Revenue During COVID-19-1</image:caption><image:title>Blog How Publishers are Engaging Audiences and Driving Revenue During COVID-19-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20Increase%20in%20Video%20View%20Due%20to%20Diversification-1.png</image:loc><image:caption>IRIS.TV Increase in Video View Due to Diversification-1</image:caption><image:title>IRIS.TV Increase in Video View Due to Diversification-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><lastmod>2020-04-28</lastmod></url><url><loc>https://blog.iris.tv/en/black-friday-deals-programming-to-maximize-on-site-video-revenue</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/2-300x200.png</image:loc><image:caption>2-300x200</image:caption><image:title>2-300x200</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/IRIS_TV-Video-Playlist.png</image:loc><image:caption>IRIS_TV-Video-Playlist</image:caption><image:title>IRIS_TV-Video-Playlist</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/3-300x200.png</image:loc><image:caption>3-300x200</image:caption><image:title>3-300x200</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/press-release-northern-shell-integrates-iris-tvs-video-personalization-technology</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-announces-partnership-with-publica-to-integrate-video-level-contextual-data-in-leading-ctv-ad-server</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2022-05-12</lastmod></url><url><loc>https://blog.iris.tv/en/iris-tv-joins-mediamath-to-build-a-100-accountable-and-addressable-supply-chain-by-the-end-of-2020</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/e-book-the-marketers-guide-to-contextual-video</loc><image:image><image:loc>https://blog.iris.tv/hubfs/iris-banners-1030x600_copy%20(1).webp</image:loc><image:caption>iris-banners-1030x600_copy (1)</image:caption><image:title>iris-banners-1030x600_copy (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(2).gif</image:loc><image:caption>Untitled design (2)</image:caption><image:title>Untitled design (2)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2022-07-28</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-and-groupm-partner-to-unlock-video-level-data-for-ctv-and-online-video</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20x%20GroupM.png</image:loc><image:caption>IRIS.TV x GroupM</image:caption><image:title>IRIS.TV x GroupM</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><lastmod>2023-08-03</lastmod></url><url><loc>https://blog.iris.tv/en/cnbc-squawk-alley-iris-tv-ceo-taking-audiences-away-facebook-google</loc><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_215951974.jpeg</image:loc><image:caption>AdobeStock_215951974</image:caption><image:title>AdobeStock_215951974</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Richie%20Hyden%20IRIS.TV%20COO%20Beet%20Retreat%20IRIS-enabled%20Ecosystem.jpeg</image:loc><image:caption>Richie Hyden IRIS.TV COO Beet Retreat IRIS-enabled Ecosystem</image:caption><image:title>Richie Hyden IRIS.TV COO Beet Retreat IRIS-enabled Ecosystem</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Untitled%20design%20(5).gif</image:loc><image:caption>Untitled design (5)</image:caption><image:title>Untitled design (5)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Field%20Garthwaite%20AW360%20Podcast.png</image:loc><image:caption>Field Garthwaite AW360 Podcast</image:caption><image:title>Field Garthwaite AW360 Podcast</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/gumgum-joins-the-iris.tv-contextual-video-marketplace</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/GumGum%20with%20Iris%20TV.png</image:loc><image:caption>GumGum with Iris TV</image:caption><image:title>GumGum with Iris TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2021-05-24</lastmod></url><url><loc>https://blog.iris.tv/en/taiv-is-iris-enabled-unlocking-scene-level-live-sports-in-ctv-out-of-home</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20Tubi.png</image:loc><image:caption>IRIS-enabled x Tubi</image:caption><image:title>IRIS-enabled x Tubi</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Magnite%20x%20IRIS.TV.png</image:loc><image:caption>Magnite x IRIS.TV</image:caption><image:title>Magnite x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20TCL%20(1).png</image:loc><image:caption>IRIS-enabled x TCL (1)</image:caption><image:title>IRIS-enabled x TCL (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Adobe%20Express%20-%20TAIV%20IRIS.TV%20Graphic%20(2)%20(1).gif</image:loc><image:caption>Adobe Express - TAIV IRIS.TV Graphic (2) (1)</image:caption><image:title>Adobe Express - TAIV IRIS.TV Graphic (2) (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/TAIV%20x%20IRIS.TV%20(1).png</image:loc><image:caption>TAIV x IRIS.TV (1)</image:caption><image:title>TAIV x IRIS.TV (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Basis%20x%20IRIS.TV.png</image:loc><image:caption>Basis x IRIS.TV</image:caption><image:title>Basis x IRIS.TV</image:title></image:image><lastmod>2025-10-02</lastmod></url><url><loc>https://blog.iris.tv/en/aw360-social-dilemma-building-ethical-ai</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Field%20Garthwaite%20CEO%20(1).jpg</image:loc><image:caption>Field Garthwaite CEO (1)</image:caption><image:title>Field Garthwaite CEO (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2020-10-29</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-partners-with-eidr-to-unify-data-for-simplified-sell-side-workflows</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><lastmod>2022-03-24</lastmod></url><url><loc>https://blog.iris.tv/en/video-seasonal-segments-q1</loc><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_273526208.jpeg</image:loc><image:caption>AdobeStock_273526208</image:caption><image:title>AdobeStock_273526208</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Q122%20Seasonal%20Segments.png</image:loc><image:caption>Q122 Seasonal Segments</image:caption><image:title>Q122 Seasonal Segments</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/DataPartners%20Logo%20Grouped.png</image:loc><image:caption>DataPartners Logo Grouped</image:caption><image:title>DataPartners Logo Grouped</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Headshot.jpeg</image:loc><image:caption>Headshot</image:caption><image:title>Headshot</image:title></image:image><lastmod>2021-12-10</lastmod></url><url><loc>https://blog.iris.tv/en/innovid-iris.tv-partner-to-enable-actionable-video-level-contextual-measurement-for-ctv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Magnite%20x%20IRIS.TV.png</image:loc><image:caption>Magnite x IRIS.TV</image:caption><image:title>Magnite x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Navigating%20the%20CTV%20Revolution%20-%20Social%20Promotion%20(2).png</image:loc><image:caption>Navigating the CTV Revolution - Social Promotion (2)</image:caption><image:title>Navigating the CTV Revolution - Social Promotion (2)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/iristv.png</image:loc><image:caption>iristv</image:caption><image:title>iristv</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Viant%20x%20IRIS.TV%20Thumbnail.png</image:loc><image:caption>Viant x IRIS.TV Thumbnail</image:caption><image:title>Viant x IRIS.TV Thumbnail</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Innovid_IRISTV_16_9.jpeg</image:loc><image:caption>Innovid_IRISTV_16_9</image:caption><image:title>Innovid_IRISTV_16_9</image:title></image:image><lastmod>2024-12-18</lastmod></url><url><loc>https://blog.iris.tv/en/michael-kahn-joins-iris.tv-as-head-of-brand-agency-channel-strategy</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Michael%20Kahn%20Joins%20IRIS.TV%20as%20Head%20of%20Brand%20&amp;%20Agency%20Channel%20Strategy_PR.png</image:loc><image:caption>Michael Kahn Joins IRIS.TV as Head of Brand &amp; Agency Channel Strategy_PR</image:caption><image:title>Michael Kahn Joins IRIS.TV as Head of Brand &amp; Agency Channel Strategy_PR</image:title></image:image><lastmod>2020-05-20</lastmod></url><url><loc>https://blog.iris.tv/en/top-5-reasons-your-video-ux-is-killing-user-engagement</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/image-2-1024x574.png</image:loc><image:caption>image-2-1024x574</image:caption><image:title>image-2-1024x574</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screenshot-2019-04-04-09_37_05-1024x628.png</image:loc><image:caption>Screenshot-2019-04-04-09_37_05-1024x628</image:caption><image:title>Screenshot-2019-04-04-09_37_05-1024x628</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/BC-Perform-Player-UpNext_HollywoodReporter-1024x579.png</image:loc><image:caption>BC-Perform-Player-UpNext_HollywoodReporter-1024x579</image:caption><image:title>BC-Perform-Player-UpNext_HollywoodReporter-1024x579</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/sb-blog.png</image:loc><image:caption>sb-blog</image:caption><image:title>sb-blog</image:title></image:image><lastmod>2020-02-25</lastmod></url><url><loc>https://blog.iris.tv/en/four-steps-to-retain-acquired-audiences-on-owned-and-operated-sites</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Screenshot-2019-06-28-16_05_53-1024x473.png</image:loc><image:caption>Screenshot-2019-06-28-16_05_53-1024x473</image:caption><image:title>Screenshot-2019-06-28-16_05_53-1024x473</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IG-IRIS.TV%20AW360%20Ethical%20AI-3.png</image:loc><image:caption>IG-IRIS.TV AW360 Ethical AI-3</image:caption><image:title>IG-IRIS.TV AW360 Ethical AI-3</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Increase-in-Video-Views-1024x453.png</image:loc><image:caption>Increase-in-Video-Views-1024x453</image:caption><image:title>Increase-in-Video-Views-1024x453</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/AdobeStock_159925340.jpeg</image:loc><image:caption>AdobeStock_159925340</image:caption><image:title>AdobeStock_159925340</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Imported_Blog_Media/Top-Categories-Supply-less-Demand.png</image:loc><image:caption>Top-Categories-Supply-less-Demand</image:caption><image:title>Top-Categories-Supply-less-Demand</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Virtual%20Events-%20How%20to%20Maximize%20Video%20Engagement%20and%20Drive%20Revenue.png</image:loc><image:caption>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:caption><image:title>Virtual Events- How to Maximize Video Engagement and Drive Revenue</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/CJ%20Leonard-1%20(1).jpg</image:loc><image:caption>CJ Leonard-1 (1)</image:caption><image:title>CJ Leonard-1 (1)</image:title></image:image><lastmod>2022-03-24</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-partners-with-amagi-to-provide-seamless-onboarding-of-video-data-for-contextual-targeting-across-ctv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2022-03-24</lastmod></url><url><loc>https://blog.iris.tv/en/press-crackle-joins-the-iris.tv-contextual-video-marketplace</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/Crackle%20Joins%20the%20IRIS.TV%20Contextual%20Video%20Marketplace.png</image:loc><image:caption>Crackle Joins the IRIS.TV Contextual Video Marketplace</image:caption><image:title>Crackle Joins the IRIS.TV Contextual Video Marketplace</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2020-12-08</lastmod></url><url><loc>https://blog.iris.tv/en/kargo-partners-with-iris.tv-to-enable-video-level-data-for-ctv-and-video</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Kargo%20x%20IRIS.TV.png</image:loc><image:caption>Kargo x IRIS.TV</image:caption><image:title>Kargo x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><lastmod>2023-10-10</lastmod></url><url><loc>https://blog.iris.tv/en/partnership-yieldmo-x-iris.tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2022-11-08</lastmod></url><url><loc>https://blog.iris.tv/en/iris.tv-joins-the-unified-id-2.0-initiative-as-advertisers-seek-brand-safe-video-level-contextual-targeting-for-online-video-and-connected-tv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/TTD%20and%20IRIS.TV%20Partner%20on%20IRIS_ID%20UnifiedID.png</image:loc><image:caption>TTD and IRIS.TV Partner on IRIS_ID UnifiedID</image:caption><image:title>TTD and IRIS.TV Partner on IRIS_ID UnifiedID</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2020-12-23</lastmod></url><url><loc>https://blog.iris.tv/en/iris-tv-and-microsoft-azure-partner-to-enable-contextual-advertising-and-brand-safety-for-video</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><lastmod>2020-04-07</lastmod></url><url><loc>https://blog.iris.tv/en/ipg-mediabrands-acxiom-and-iris.tv-launch-contextual-ctv-solution</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/IRIS.TV%20Logo%20Social%20Icon.jpeg</image:loc><image:caption>IRIS.TV Logo Social Icon</image:caption><image:title>IRIS.TV Logo Social Icon</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Acxiom%20Contextual%20x%20IRIS.TV.png</image:loc><image:caption>Acxiom Contextual x IRIS.TV</image:caption><image:title>Acxiom Contextual x IRIS.TV</image:title></image:image><lastmod>2025-09-08</lastmod></url><url><loc>https://blog.iris.tv/en/adding-fuel-to-the-fire-what-ctv-needs-to-power-continued-growth</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Field%20Garthwaite%20CEO%20(1).jpg</image:loc><image:caption>Field Garthwaite CEO (1)</image:caption><image:title>Field Garthwaite CEO (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/Forbes%20Technology%20Council%20-%20CTV%20Field%20Garthwaite-1.png</image:loc><image:caption>Forbes Technology Council - CTV Field Garthwaite-1</image:caption><image:title>Forbes Technology Council - CTV Field Garthwaite-1</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><lastmod>2021-05-04</lastmod></url><url><loc>https://blog.iris.tv/en/spotx-and-iris.tv-partner-to-enable-video-level-contextual-targeting-in-ctv</loc><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Logos/Spotx+IRISTV%20Contextual%20Video%20Targeting.png</image:loc><image:caption>Spotx+IRISTV Contextual Video Targeting</image:caption><image:title>Spotx+IRISTV Contextual Video Targeting</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><lastmod>2021-06-07</lastmod></url><url><loc>https://blog.iris.tv/en/verizon-media-how-to-increase-ott-monetization-with-increased-engagement</loc><video:video><video:thumbnail_loc>https://6425339.fs1.hubspotusercontent-na1.net/hubfs/6425339/Videos/VZ%2BIRIS.TV%20Video%20Personalization%20Demo.mp4/medium.jpg</video:thumbnail_loc><video:title>VZ+IRIS.TV Video Personalization Demo</video:title><video:description>VZ+IRIS.TV Video Personalization Demo</video:description><video:content_loc>https://blog.iris.tv/hubfs/Videos/VZ+IRIS.TV%20Video%20Personalization%20Demo.mp4</video:content_loc><video:duration>421</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://blog.iris.tv/hubfs/Oracle%20TTD%20IRIS.TV.png</image:loc><image:caption>Oracle TTD IRIS.TV</image:caption><image:title>Oracle TTD IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Equativ%20x%20IRIS.TV.png</image:loc><image:caption>Equativ x IRIS.TV</image:caption><image:title>Equativ x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/image-png.png</image:loc><image:caption>image-png</image:caption><image:title>image-png</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Images/IRIS.TV%20+%20Verizon%20OTT%20Monetization%20IG.png</image:loc><image:caption>IRIS.TV + Verizon OTT Monetization IG</image:caption><image:title>IRIS.TV + Verizon OTT Monetization IG</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS.TV%20x%20GroupM.png</image:loc><image:caption>IRIS.TV x GroupM</image:caption><image:title>IRIS.TV x GroupM</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20x%20IAS.png</image:loc><image:caption>IRIS-enabled x IAS</image:caption><image:title>IRIS-enabled x IAS</image:title></image:image><lastmod>2020-11-04</lastmod></url><url><loc>https://blog.iris.tv/en/white-paper-the-iris_id</loc><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS_ID%20White%20Paper%20Download.gif</image:loc><image:caption>IRIS_ID White Paper Download</image:caption><image:title>IRIS_ID White Paper Download</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20PMP%20Carls%20Jr%20x%20PMG%20Case%20Study.png</image:loc><image:caption>IRIS-enabled PMP Carls Jr x PMG Case Study</image:caption><image:title>IRIS-enabled PMP Carls Jr x PMG Case Study</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><lastmod>2022-07-22</lastmod></url><url><loc>https://blog.iris.tv/en/2022-partnership-review</loc><video:video><video:thumbnail_loc>https://6425339.fs1.hubspotusercontent-na1.net/hubfs/6425339/Selling%20Context%20Kerv%20x%20IRIS.TV.mp4/medium.jpg</video:thumbnail_loc><video:title>Selling Context Kerv x IRIS.TV</video:title><video:description>Selling Context Kerv x IRIS.TV</video:description><video:content_loc>https://blog.iris.tv/hubfs/Selling%20Context%20Kerv%20x%20IRIS.TV.mp4</video:content_loc><video:duration>17</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%E2%84%A2%20Data%20Partners%202022.png</image:loc><image:caption>IRIS-enabled™ Data Partners 2022</image:caption><image:title>IRIS-enabled™ Data Partners 2022</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS-enabled%20CTV%20Deal%20Library%20(-%20blog%202.png</image:loc><image:caption>IRIS-enabled CTV Deal Library (- blog 2</image:caption><image:title>IRIS-enabled CTV Deal Library (- blog 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/4D%20x%20IRIS.TV%20x%20Digiday.png</image:loc><image:caption>4D x IRIS.TV x Digiday</image:caption><image:title>4D x IRIS.TV x Digiday</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Beachfront%20x%20IRIS.TV.png</image:loc><image:caption>Beachfront x IRIS.TV</image:caption><image:title>Beachfront x IRIS.TV</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Nancy%20Neumann-Grey%20-%20SVP%20Business%20Development.png</image:loc><image:caption>Nancy Neumann-Grey - SVP Business Development</image:caption><image:title>Nancy Neumann-Grey - SVP Business Development</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Magnite%20University%20-%20IRIS.TV%20Contextual%20Targeting.png</image:loc><image:caption>Magnite University - IRIS.TV Contextual Targeting</image:caption><image:title>Magnite University - IRIS.TV Contextual Targeting</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Rohan%20Castelino%20CMO%20IRIS.TV%202.png</image:loc><image:caption>Rohan Castelino CMO IRIS.TV 2</image:caption><image:title>Rohan Castelino CMO IRIS.TV 2</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/IRIS_ID%20White%20Paper.png</image:loc><image:caption>IRIS_ID White Paper</image:caption><image:title>IRIS_ID White Paper</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Brands%20Contextual%20Video%20from%20IRIS.TV%202022.png</image:loc><image:caption>Brands Contextual Video from IRIS.TV 2022</image:caption><image:title>Brands Contextual Video from IRIS.TV 2022</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Corporate%20Newsletter%20Email%20Header%20(7).png</image:loc><image:caption>Corporate Newsletter Email Header (7)</image:caption><image:title>Corporate Newsletter Email Header (7)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Partner%20Logos%20(6).png</image:loc><image:caption>Partner Logos (6)</image:caption><image:title>Partner Logos (6)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Instagram%20Landscape%201080x566%20(4).png</image:loc><image:caption>Instagram Landscape 1080x566 (4)</image:caption><image:title>Instagram Landscape 1080x566 (4)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Partner%20Logos%20(1).png</image:loc><image:caption>Partner Logos (1)</image:caption><image:title>Partner Logos (1)</image:title></image:image><image:image><image:loc>https://blog.iris.tv/hubfs/Verity%20x%20IRIS.TV%20Video.png</image:loc><image:caption>Verity x IRIS.TV Video</image:caption><image:title>Verity x IRIS.TV Video</image:title></image:image><lastmod>2022-12-13</lastmod></url></urlset>