Category: Announcements

IRIS.TV Announces $18 Million Series B Funding Round Led by Intel Capital

Los Angeles -- April 7, 2021 -- IRIS.TV, the leading video data platform, today announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors.
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Silverbullet Integrates 4D with IRIS.TV

Silverbullet’s Context Outcome Engine, 4D, Integrates with IRIS.TV to Help Marketers Scale Brand Safe Messaging in a Cookieless Environment
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MediaMath is the First DSP to Utilize the IRIS_ID for Pre-bid Contextual Targeting on CTV and OLV

NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) -- IRIS.TV, the leading video data platform today announced that MediaMath is the first DSP to utilize the IRIS_ID to unlock video-level contextual and brand-safe targeting on Connected TV (CTV) and online.
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IRIS.TV Joins the Unified ID 2.0 Initiative

Advertisers Seek Brand-Safe, Video-Level Contextual Targeting for Online Video and Connected TV IRIS.TV, the leading Video Data Platform, today announced that it is supporting the industrywide initiative to develop and deploy Unified ID 2.0. With.
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Press: Crackle Joins the IRIS.TV Contextual Video Marketplace

Top Streaming Video Service to Provide CTV Inventory for IRIS.TV’s Rapidly Growing Marketplace IRIS.TV, the leading video intelligence company, today announced the introduction of Crackle, a free AVOD service of Crackle Plus, a Chicken Soup for the.
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Zefr Joins the IRIS.TV Contextual Video Marketplace

Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace
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Live Event: Contextual Relevance for Digital Publishers

2020 saw an all time high of online video consumption. As a publisher, how do you leverage this growth and make it part of your digital video strategy for 2021? SendtoNews is bringing together industry leaders from the world of digital video ad.
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Granite Media Joins the IRIS.TV Contextual Video Marketplace

More Premium Content Added to IRIS.TV's Rapidly Growing Marketplace IRIS.TV, a video intelligence platform, today announced the introduction of Granite Media, a digital media and technology services company, to the company’s Contextual Video.
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Jungo TV Joins the IRIS.TV Contextual Video Marketplace

Leading International Streamer Added to the Rapidly Growing Marketplace Los Angeles, CA (September 30, 2020) -IRIS.TV, a video intelligence platform, today announced the introduction of international streaming media company Jungo TV to the company’s.
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Update: Connected TV (CTV) and Premium Online Video are #1 in ROAS

I am writing to share previously unreleased data on the trends across Connected TV (CTV) and Premium Online Video along with an update on IRIS.TV's marketplace growth driven by demand for contextual and brand-safe CTV targeting.
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