Category: Audience engagement

How to use Social Media to Engage Users on Site

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Four Ways Publishers Can Best Leverage 2020 Election Coverage

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Four Steps to Retain Acquired Audiences on Owned and Operated Sites

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Top Video Metrics and How to Take Action From Them

   
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How Publishers Can “Tune In” to Their Audiences for Game of Throne’s Final Season and Beyond

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McKinsey & Company talks to IRIS.TV CEO About TV Personalization

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Video Programming Playbook: Metadata Taxonomy

   
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Creating a Winning Video Strategy for Awards Season

  Last week 19.9 million viewers tuned in for the 2019 Grammy Awards, a slight increase from 2018’s historically low 19.8 million viewers. Even with lower TV ratings, there is always opportunity for publishers to capitalize on the several.
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Case Study: IRIS.TV featured in Brightcove's Condé Nast Success Story

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