Category: Contextual ad targeting

EX.CO Joins IRIS.TV’s Contextual Video Marketplace

Publishers using EX.CO’s video solution, Channels, now provide marketers with contextually segmented and guaranteed brand-suitable ad inventory
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Brand-Safety and Video Advertising During COVID-19

As the pandemic influences all aspects of daily life, should advertisers really blacklist all content that references coronavirus or COVID-19?
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Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace

IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving.
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Press Release: Spectrum Media Services Joins IRIS.TV's Contextual Video Marketplace

New York, March 9, 2020 – Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This.
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Press: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

IRIS.TV’S CONTEXTUAL VIDEO MARKETPLACE NOW LEVERAGES COMSCORE’S LEADING BRAND SAFETY AND CONTEXTUAL SEGMENTS TO DELIVER PRIVACY-FOCUSED, RELEVANT, AND BRAND-SAFE VIDEO ADVERTISING
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How IRIS.TV's Contextual Targeting and Oracle Data Cloud are Working Together

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IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution

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Audience and Revenue: Immediate Actions to Deliver against Q4 Goals

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IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020

We are proud to announce our participation in SOURCE by MediaMath. Launched on October 2, SOURCE is a new ecosystem of 15 partners working together to bring a new supply chain that is pure, transparent and efficient for all. We are committed to.
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Video Programming Essentials: Understanding Your Video Data

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