Category: Contextual video marketplace

Context Data is First-Party Data

Is a narrow definition of first-party data limiting the potential of our post-cookie reality?
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Reticle Integrates with IRIS.TV

Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.
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Three ways brands can benefit from CTV fragmentation

CTV fragmentation has long been a source of frustration for media buyers. But does it have to be?
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IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV

Integration delivers enhanced transparency for advertisers and value for publishers Los Angeles -- September 23, 2021 -- IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for.
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Video: IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side

The following is an excerpt from Robert Steven's article on Beet.TV. The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.TV and Amagi.
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As YouTube Advertisers Experience Diminishing Returns, Video-Level Data Helps To Regain Ground on Other Platforms

The following is an excerpt from a column by IRIS.TV CEO & Co-Founder Field Garthwaite, published in TV Rev. Read the full piece here. "Between new streaming services, massive increases in CTV ad spending, and growing investments from major tech.
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IRIS.TV Partners with Amagi to Provide Seamless Onboarding of Video Data for Contextual Targeting Across CTV

The new agreement will activate all video inventory from participating publishers on Amagi platform for distribution, unlocking premium CTV content on a global scale IRIS.TV, the leading video data platform, and Amagi, a global leader in cloud-based.
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IRIS.TV Powers Contextually Relevant CTV Ad Inventory for Plex

Plex becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory  IRIS.TV, today announced it has partnered with Plex, the largest independent ad-supported video on demand and streaming media platform, to.
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Podcast: Rethinking Brand Safety in Video with Better Context Transparency

IRIS.TV EMEA Strategy Lead, Bill Swanson, unpacks the state of brand safety and media post-2020 in The Bullet, a podcast from our partners at Silverbullet.
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OTTera Integrates with IRIS.TV

OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory  IRIS.TV, today announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With.
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