Category: Industry research

CTV Unleashed: Why Marketers are Embracing Context...Again

The impact of COVID-19 and quarantine has accelerated the surge in connected TV (CTV) viewership. Marketers are already dealing with the headwinds related to privacy regulations, the death of third-party cookies, IDFA, and brand-safety, when it.
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IAB UK: Harnessing the Power of Context

Contextual targeting has always been a core part of the marketing strategy, but advancements in technology and a shift towards privacy-focused solutions - hastened by the end of third-party cookies - means that the benefits of contextual targeting.
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