Category: Metadata

Video Programming Essentials: Understanding Your Video Data

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Top 5 Ways Publishers Can Improve Video Lift

  After integrating IRIS.TV’s Video Personalization and Programming Platform, publishers experience increased consumption, engagement, and user retention on their owned & operated digital properties. Many of our clients work closely with IRIS.TV.
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Video Programming Playbook: Metadata Taxonomy

   
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Creating a Winning Video Strategy for Awards Season

  Last week 19.9 million viewers tuned in for the 2019 Grammy Awards, a slight increase from 2018’s historically low 19.8 million viewers. Even with lower TV ratings, there is always opportunity for publishers to capitalize on the several.
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