Category: Video programming insights

Creating a Winning Video Strategy for Awards Season

  Last week 19.9 million viewers tuned in for the 2019 Grammy Awards, a slight increase from 2018’s historically low 19.8 million viewers. Even with lower TV ratings, there is always opportunity for publishers to capitalize on the several.
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Super Bowl Recap: How to Maximize Audience Retention around Tentpole Events

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IRIS.TV Insights: Black Friday Deals! Video Programming Strategies to Maximize On-Site Revenue

  Black Friday is just around the corner and it will be a great opportunity for publishers to maximize revenue as we kick off the holiday season. The following article reviews use cases for how our clients are managing their campaigns to capture the.
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IRIS.TV Insights: Quick Wins to Maximize Video Revenue Now!

 
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Interview: Video Personalization Shouldn’t be the Preserve of the Tech Giants

   
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IRIS.TV Insights: 5 Tips to Maximize Video Engagement During the Summer Slump

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IRIS.TV Insights: Four Strategies to Survive and Thrive Google Chrome Browser Video Autoplay Updates

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Case Study: How Rodale is Leveraging A.I. to Maximize User Engagement on their Owned & Operated Sites

Interview with Christian O’Toole, Director of Custom Content for Rodale At In-Focus 2017, an industry thought leadership event about applications of artificial intelligence for broadcasters, publishers, and brands, Christian O’Toole, Director of.
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IRIS.TV Insights: Making the Holiday Season Work for Your Video Business

Published in MartTech Series on December 4, 2017
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Cheddar TV: IRIS.TV Helps Broadcasters to Harness AI to Engage Audiences

 
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