Video: IRIS.TV COO on Why Publishers are Creating Linear Experiences
There have been all too many failed predictions about the future of the TV industry over the years, but one of the ones that persists relates to the demise of linear viewing (i.e. where the publisher/broadcaster curates the content and presents various pieces of content back-to-back in a ‘linear’ stream). Earlier this year, Rene Rechtman, President of Maker Studios, gave linear ten more years. Netflix CEO Reed Hastings was a little more generous and said it would last until 2030.
However, while linear viewing was once derided in the online world, various players – especially on the ad-funded side – have been making moves to create linear experiences….