Video Programming Guide: Data-driven Strategies to Grow Your Audience During the 2018 U.S. Midterm Election
The 2018 Midterm election is an opportunity for many news publishers to spark higher engagement and affirm their standing as the go-to source for high-quality journalism.
As many publishers have discovered, video alone won’t solve everything. It is an expensive investment that must align with your editorial voice as well as drive revenue. To successfully grow an audience with video, publishers must adopt a data-driven approach to video programming.
In this guide, we’ll provide you with best practices and winning strategies that have enabled our clients to maximize revenue while maintaining their high editorial standards and user experience.