VideoInk: How IRIS.TV Helped The Hollywood Reporter and Billboard Raise Their Video IQ

by | Aug 26, 2015 | News, Press

“The proliferation of video content across the web has been good news for content creators and publishers, but the ubiquity of content has created problems of its own. Chief among these is falling completion rates as viewers with ever shorter attention spans click away lured by the possibility of more relevant content. That’s a problem that IRIS.TV aims to solve by taking auto play, a feature that many in the industry had written off, and using their Adaptive Stream™ technology to make it smart…”

Read the full piece at VideoInk



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