Webinar: SpotXchange & IRIS.TV present Strategies to Drive Video Consumption and Monetization
In an era where video is consumed across multiple devices, engaging viewers is a challenge for even the most robust video libraries. Viewers have a wide variety of individual interests that need to be catered to, in order to keep them on your web page. How can you be effective with this at scale?
In addition to programming personalized videos for the viewer, IRIS.TV increases the stickiness of your site. More engaged users means a growing pool of advertising inventory.
Learn how to develop more engaged viewers and hear a success story from a publisher, Prometheus Global Media, who has successfully used this technology on their brands The Hollywood Reporter and Billboard.
Webinar Produced by SpotXchange and IRIS.TV