Today, we’re excited to announce our partnership with TCL, one of the world’s leading smart TV manufacturers, to bring the power of video-level contextual advertising to TCL TV+ and TCL Channels. As an IRIS-enabled™ partner, TCL can offer advertisers unparalleled transparency and superior targeting capabilities that drive performance.
TCL inventory will be assigned IRIS_IDs that are connected to our data partners that use AI to analyze each video frame-by-frame to create contextual, emotional, and brand-suitability segments. Using the IRIS_ID as a content signal, TCL can now allow advertisers to leverage IRIS.TV’s content data marketplace to target its CTV inventory with precision at scale.
Expanding Possibilities with TCL
TCL is redefining the viewing experience with its innovative platforms, TCL TV+ and TCL Channels, offering users access to a robust lineup of live TV, streaming apps, and on-demand content. By integrating with IRIS.TV, TCL can now deliver deeper context about the video content within its ecosystem, making it easier for brands to align their messages with the moments that matter most. TCL’s premium inventory includes shows and movies from content partners including Paramount, Fox, Warner Bros. Discovery, and many more.
A Future of Smarter Advertising
As consumer viewing habits evolve, the need for precision in ad placement grows. Viewers watch 4X more CTV ads that are contextually aligned at the video level. Campaigns powered by IRIS-enabled™ data have proven to drive full-funnel performance, leading to 6X lift in awareness and 2.5X lift in sales.
To learn more about TCL Ads, contact jeremy.s@tcl.com
Join the IRIS-enabled™ Partner Ecosystem
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