Presentation: IAB Tech Lab - Advanced Television: The Quest For Universal Addressability
IAB Tech Lab has been in deep review with the industry about the TV and video landscape in developing a strategy for addressing the challenges of Advanced Television for buyers and publishers of TV content. This event is an opportunity to learn.
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Verizon Media - How to Increase OTT Monetization with Increased Engagement
IRIS.TV has partnered with Verizon Media, integrating our video personalization suite into their Media Platform. Verizon Media customers have access to the world leader in video recommendations and programming automation tools.
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AW360: Solving The Social Dilemma - Building Ethical A.I.
The following is an excerpt from a column written by IRIS.TV Co-Founder and CEO Field Garthwaite and appeared in AW360 on Wednesday, October 28, 2020. Click here to read the full column
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Virtual Events: How to Maximize Video Engagement and Drive Revenue
In this post, we review the key steps publishers can take to ensure they maximize the value of their virtual events in the moment and in the days and weeks after.
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Product Update: IRIS Vision™ - Initial Asset Leaderboard
What is it? Initial Asset Leaderboard is an IRIS Vision™ dashboard that provides insights on the performance of the initial video view in a stream and its impact on engagement.
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How Publishers are Driving Revenue During COVID-19
The impact that coronavirus and COVID-19 has had on media companies cannot be overstated. In the last couple months, News publishers in particular have experienced a unique challenge:
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