Category: Contextual video

Beachfront Introduces Self-Serve Select Platform to Bring Connected TV (CTV) Private Marketplace (PMP) Curation to the Supply-Side

An Extension Of Beachfront’s Premium CTV and Video Marketplace, Select Platform Launches With A Number of Clients, including Strategus, Audigent, and IRIS.TV
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IRIS.TV Partners with Equativ for Full-Stack Integrations

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. London, New York & Paris 30 October 2023 — Equativ, the global leading.
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Product Update: Oracle Advertising’s Video-level Contextual Intelligence and Brand Suitability Segments Available for Pre-bid Targeting

We’re excited to announce that CTV buyers can access Oracle Advertising’s video-level contextual and brand-suitability data for pre-bid targeting on The Trade Desk.
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Kargo Partners With IRIS.TV to enable Video-level Data For CTV and Video

Kargo is expanding CTV and video with a partnership with IRIS.TV to enrich its CTV and video offering with new contextual signals. Kargo will leverage universal content identifier, the IRIS_ID, into its expanding CTV and video suite of solutions.
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Xumo is IRIS-enabled™

We’re excited to announce the addition of Xumo to our partner ecosystem. Xumo’s catalog of ad-supported programming is now IRIS-enabled™, enabling agencies and brands to target contextually relevant and brand-suitable video inventory across millions.
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IRIS.TV and GroupM Partner to Unlock Video-Level Data for CTV and Online Video

GroupM will leverage the IRIS_ID to Target Contextual and Brand Suitability Data in Streaming Video NEW YORK, August 3, 2023 – IRIS.TV, the leading content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the.
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LG Ad Solutions is IRIS-enabled™

We’re excited to announce our partnership with LG Ad Solutions as an IRIS-enabled™ supply partner. Agencies and brands who ask for IRIS-enabled™ supply will now be able to easily activate with LG Ad Solutions for unparalleled contextual transparency.
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Introducing the Industry's First Video-level Brand Suitability Measurement for CTV from IAS

Improve campaign effectiveness and grow your brand with multimedia classification We’re thrilled to announce our partnership with IAS to enable Total Media Quality for CTV Brand Safety and Suitability, the industry’s first video-level brand.
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Future Today is IRIS-enabled™

Advertisers can now contextually target leading streaming channels such as Fawesome, HappyKids and iFood.tv at the video level We’re excited to announce our partnership with Future Today, a pioneer in ad-supported streaming, to support their.
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VIZIO ADS IS IRIS-ENABLED™

We’re excited to announce our partnership with VIZIO Ads in support of delivering the highest-quality ad experiences in the market. As an IRIS-enabled™ supply partner, VIZIO Ads is capable of providing advertisers with unparalleled transparency at.
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