Category: Contextual video

The Marketer's Guide to Contextual Video

For marketers, contextual targeting is a critical post-cookies solution. But when it comes to delivering relevant ads in a changing advertising landscape, discussions of this method are often limited to text-based contextual signals, meaning that.
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SpringServe Expands Relationship with IRIS.TV to Increase Value of Video-Level CTV Advertising Campaigns

Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level 
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White Paper: The IRIS_ID - Making CTV More Transparent for Buyers and Sellers

The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy regulations around user data, many in.
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IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time
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Advertising Week: Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns

As Marketer Concerns Rise to the Fore, the Call for Better Contextual Targeting is Answered
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To elevate CTV's value, 2022 Upfront media buyers need video-level data

The 2022 Upfronts are fast approaching, but this year they’re coming in the midst of an accelerated shift of eyeballs and budgets from linear to CTV.
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What is video-level data and how does it help marketers?

What is video-level data? It has never been more important to understand video content. As of 2021, at least 80% of American households had at least one connected TV device. 
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Use video-level data to find these 5 niche audiences this spring

Spring is prime time for a wide array of marketers, who often target their advertising broadly on platforms with a wide reach.
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IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers

A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.
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Virtual Fireside Chat: Origin's CEO Fred Godfrey

Watch Origin CEO Fred Godfrey sit down with IRIS.TV COO & Co-Founder Richie Hyden in a virtual fireside chat to discuss why our two companies entered into a strategic partnership and how the combined package is worth far more than the sum its parts.
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