Category: Featured

October 2021: Top Contextual Video Segments

From foodies to sports fans, reach people watching specific content with IRIS-enabled™ video.   We’ve processed billions of video ad requests to identify top audience interests by contextual category. Powered by normalized contextual data from.
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September 2021: Top Contextual Video Segments

Find and connect with millions of potential customers by targeting their interests. We’ve analyzed IRIS-enabled™ video ad requests to identify top audience interests by contextual category. With contextual-aligned video, verified by your data.
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Three ways brands can benefit from CTV fragmentation

CTV fragmentation has long been a source of frustration for media buyers. But does it have to be?
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IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV

Integration delivers enhanced transparency for advertisers and value for publishers Los Angeles -- September 23, 2021 -- IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for.
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Video: IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side

The following is an excerpt from Robert Steven's article on Beet.TV. The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.TV and Amagi.
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IRIS.TV Partners with Amagi to Provide Seamless Onboarding of Video Data for Contextual Targeting Across CTV

The new agreement will activate all video inventory from participating publishers on Amagi platform for distribution, unlocking premium CTV content on a global scale IRIS.TV, the leading video data platform, and Amagi, a global leader in cloud-based.
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Logiq Partners with IRIS.TV to Provide Video-Level Data to E-Commerce Marketers

Partnership Provides Video-Level Data to E-Commerce Marketers and Improve Video Campaign Performance New York, NY – September 8, 2021 – Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a global provider of award-winning e-commerce and fintech solutions, has.
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IRIS.TV Powers Contextually Relevant CTV Ad Inventory for Plex

Plex becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory  IRIS.TV, today announced it has partnered with Plex, the largest independent ad-supported video on demand and streaming media platform, to.
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OTTera Integrates with IRIS.TV

OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory  IRIS.TV, today announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With.
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The Future of TV is Audience Plus Content

While the recent announcement by Google to delay the deprecation of 3rd-party cookies may provide temporary relief to some, the tide has turned and there’s no going back. Consumers expect a privacy-first and relevant relationship with their media,.
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