Category: Featured

How Future Today Is Leveraging The IRIS_ID And Video-Level Contextual Targeting To Increase Yield And Revenue In CTV

Introduction Future Today's advertising video-on-demand platform (AVOD) contains a portfolio of hundreds of owned & operated CTV channels including Fawesome, The LEGO Channel, FilmRise, iFood, WatchFreeFlix, EncourageTV, BratTV, and HappyKids, all.
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Cannes Lions: Navigating the CTV Revolution with Video-level Contextual Targeting

At this year’s Cannes Lions International Festival, leaders in the ad tech industry hosted a panel at RTL Beach discussing the opportunities and challenges in the Connected Television (CTV) space. The panel was moderated by IRIS.TV Co-founder & CEO.
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Case Study: Carl’s Jr. and PMG Drive in Superior Lift for Visits, Sales, and ROAS.

Digital advertising common sense states that "more user data is better." But when it comes to CTV, it’s not that simple - it’s hard to target the right people, and inventory is fragmented across apps and services.
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Wurl and IRIS.TV Partner to make BrandDiscovery’s Emotional Data Available for Programmatic Activation via the IRIS_ID

Wurl recently announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real-time. The announcement bolsters the momentum behind contextual targeting for CTV and provides powerful.
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Introducing the IRIS-enabled™ Contextual CTV Deal Library

We’re excited to announce the launch of our contextual CTV deal library, where advertisers can select from nearly a hundred curated video-level contextual PMPs and target millions of viewers watching relevant and brand-suitable shows and movies.
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Beachfront Introduces Self-Serve Select Platform to Bring Connected TV (CTV) Private Marketplace (PMP) Curation to the Supply-Side

An Extension Of Beachfront’s Premium CTV and Video Marketplace, Select Platform Launches With A Number of Clients, including Strategus, Audigent, and IRIS.TV
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IRIS.TV Partners with Equativ for Full-Stack Integrations

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. London, New York & Paris 30 October 2023 — Equativ, the global leading.
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Research: Consumers Pay 4X More Attention to AI-enabled Contextually Targeted CTV Ads

Consumer Study Conducted by Alliance for Video-Level Contextual Advertising Found that Viewers Presented with Contextually Relevant Ads Have 300% Higher Brand Recall As a founding member of the Alliance for Video-level Contextual Advertising (AVCA),.
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Product Update: Oracle Advertising’s Video-level Contextual Intelligence and Brand Suitability Segments Available for Pre-bid Targeting

We’re excited to announce that CTV buyers can access Oracle Advertising’s video-level contextual and brand-suitability data for pre-bid targeting on The Trade Desk.
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Kargo Partners With IRIS.TV to enable Video-level Data For CTV and Video

Kargo is expanding CTV and video with a partnership with IRIS.TV to enrich its CTV and video offering with new contextual signals. Kargo will leverage universal content identifier, the IRIS_ID, into its expanding CTV and video suite of solutions.
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