Category: Featured

Case Study: Carl’s Jr. and PMG Drive in Superior Lift for Visits, Sales, and ROAS.

Digital advertising common sense states that "more user data is better." But when it comes to CTV, it’s not that simple - it’s hard to target the right people, and inventory is fragmented across apps and services.
Read More

Wurl and IRIS.TV Partner to make BrandDiscovery’s Emotional Data Available for Programmatic Activation via the IRIS_ID

Wurl recently announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real-time. The announcement bolsters the momentum behind contextual targeting for CTV and provides powerful.
Read More

Introducing the IRIS-enabled™ Contextual CTV Deal Library

We’re excited to announce the launch of our contextual CTV deal library, where advertisers can select from nearly a hundred curated video-level contextual PMPs and target millions of viewers watching relevant and brand-suitable shows and movies.
Read More

Beachfront Introduces Self-Serve Select Platform to Bring Connected TV (CTV) Private Marketplace (PMP) Curation to the Supply-Side

An Extension Of Beachfront’s Premium CTV and Video Marketplace, Select Platform Launches With A Number of Clients, including Strategus, Audigent, and IRIS.TV
Read More

IRIS.TV Partners with Equativ for Full-Stack Integrations

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. London, New York & Paris 30 October 2023 — Equativ, the global leading.
Read More

Research: Consumers Pay 4X More Attention to AI-enabled Contextually Targeted CTV Ads

Consumer Study Conducted by Alliance for Video-Level Contextual Advertising Found that Viewers Presented with Contextually Relevant Ads Have 300% Higher Brand Recall As a founding member of the Alliance for Video-level Contextual Advertising (AVCA),.
Read More

Product Update: Oracle Advertising’s Video-level Contextual Intelligence and Brand Suitability Segments Available for Pre-bid Targeting

We’re excited to announce that CTV buyers can access Oracle Advertising’s video-level contextual and brand-suitability data for pre-bid targeting on The Trade Desk.
Read More

Kargo Partners With IRIS.TV to enable Video-level Data For CTV and Video

Kargo is expanding CTV and video with a partnership with IRIS.TV to enrich its CTV and video offering with new contextual signals. Kargo will leverage universal content identifier, the IRIS_ID, into its expanding CTV and video suite of solutions.
Read More

Xumo is IRIS-enabled™

We’re excited to announce the addition of Xumo to our partner ecosystem. Xumo’s catalog of ad-supported programming is now IRIS-enabled™, enabling agencies and brands to target contextually relevant and brand-suitable video inventory across millions.
Read More

IRIS.TV and GroupM Partner to Unlock Video-Level Data for CTV and Online Video

GroupM will leverage the IRIS_ID to Target Contextual and Brand Suitability Data in Streaming Video NEW YORK, August 3, 2023 – IRIS.TV, the leading content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the.
Read More