TUBI is IRIS-enabled™
Posted by Team IRIS.TV | Oct 02, 2025 | Contextual Video, Featured, Partner, Press References, Contextual Targeting | 0 |
TUBI is IRIS-enabled™
Viant and Tubi Expand Partnership to Drive Performance in CTV Provides Advertisers with AVOD Addressability, Contextual Targeting and Measurement IRVINE, Calif., Oct. 2, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered.
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TAIV is IRIS-enabled™: Unlocking Scene-Level Live Sports in CTV Out-of-Home
Advertisers Can Now Target Live Sports at the Scene-Level through Viant DSP We’re excited to announce that TAIV, the leading Connected TV Out-of-Home (CTV OOH) publisher, is now IRIS-enabled™. For the first time, advertisers can target ads at the.
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Basis Technologies Integrates with IRIS.TV for Contextual Targeting on Programmatic CTV Advertising
Basis Connects Advertisers with Premium CTV Data Through IRIS.TV’s Content ID, the IRIS_ID Chicago, March 6, 2025 – Basis Technologies (https://basis.com) today announced an integration with IRIS.TV to enable contextual targeting for programmatic.
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TCL Ads is IRIS-enabled™
Today, we’re excited to announce our partnership with TCL, one of the world’s leading smart TV manufacturers, to bring the power of video-level contextual advertising to TCL TV+ and TCL Channels. As an IRIS-enabled™ partner, TCL can offer.
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Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual Measurement for CTV
Partnership Integrates IRIS_ID & Data Marketplace into Innovid’s Measurement Platform to Deliver Smarter, Privacy-First Campaigns for Advertisers NEW YORK – Dec. 18, 2024 – Innovid (NYSE:CTV), an independent software platform for the creation,.
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VIANT TECHNOLOGY ANNOUNCES ACQUISITION OF IRIS.TV
IRVINE, Calif., November 12, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on.
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How Future Today Is Leveraging The IRIS_ID And Video-Level Contextual Targeting To Increase Yield And Revenue In CTV
Introduction Future Today's advertising video-on-demand platform (AVOD) contains a portfolio of hundreds of owned & operated CTV channels including Fawesome, The LEGO Channel, FilmRise, iFood, WatchFreeFlix, EncourageTV, BratTV, and HappyKids, all.
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Cannes Lions: Navigating the CTV Revolution with Video-level Contextual Targeting
At this year’s Cannes Lions International Festival, leaders in the ad tech industry hosted a panel at RTL Beach discussing the opportunities and challenges in the Connected Television (CTV) space. The panel was moderated by IRIS.TV Co-founder & CEO.
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Case Study: Carl’s Jr. and PMG Drive in Superior Lift for Visits, Sales, and ROAS.
Digital advertising common sense states that "more user data is better." But when it comes to CTV, it’s not that simple - it’s hard to target the right people, and inventory is fragmented across apps and services.
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Wurl and IRIS.TV Partner to make BrandDiscovery’s Emotional Data Available for Programmatic Activation via the IRIS_ID
Wurl recently announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real-time. The announcement bolsters the momentum behind contextual targeting for CTV and provides powerful.
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