Category: Featured

IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers

A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.
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IRIS.TV Video Data Platform Overview

Learn more about IRIS.TV and how our data platform is making video-level content data accessible, actionable, and useful for the entire advertising ecosystem.
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IRIS.TV joins Amazon Publisher Services Connections Marketplace

We’re excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now utilize our integration with Amazon Publisher Services (APS) Connections Marketplace to drive revenue from contextual advertising. APS customers can now use.
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The Marketer's Guide to Contextual Video

For marketers, contextual targeting is a critical post-cookies solution. But when it comes to delivering relevant ads in a changing advertising landscape, discussions of this method are often limited to text-based contextual signals, meaning that.
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White Paper: The IRIS_ID - Making CTV More Transparent for Buyers and Sellers

The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy regulations around user data, many in.
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IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time
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Introducing our New Brand Identity

Today, we are excited to announce the launch of IRIS.TV’s new brand identity and corporate site. We’re proud to introduce you to our new branding that reflects our evolution to the company we are today.
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IRIS.TV Partners with EIDR to Unify Data for Simplified Sell-Side Workflows

The agreement will allow premium content owners to more cohesively leverage and monetize their content libraries Los Angeles -- February 24, 2022 -- IRIS.TV, the leading video data platform, today announced a partnership with the Entertainment.
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November 2021: Top Contextual Video Segments

Explore top contextual segments for November and download our free guide to learn more about video-level context for CTV and online video.  
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Target Q1 Seasonal Content at the Video Level with IRIS-enabled™ Private Marketplaces

Go beyond app, channel, genre, or page-level text descriptions to target Q1'22 tentpole moments at the video level.  Align your brand to the biggest sporting events, award shows, and cultural moments of the year with IRIS-enabled™ PMPs for CTV and.
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